The e-commerce It offers new opportunities to various commercial sectors, enhancing its reach at the national level. This is demonstrated by the figures of the Internet marketing research company, Comscore, where it reveals that Peru is the Latin American country with the highest growth in digital audience with an increase of 10%.
“Digitization, through electronic commerce, is a consolidated trend that is beginning to take a leading role. This has generated that various delivery apps and marketplaces also grow exponentially. For this reason, the Fpay app is a new digital payment solution for Peruvians. In it you can associate any credit / debit card regardless of the bank, pay through a QR code or transfer money to your contacts, at no cost”Said Carlos Loayza, Product and Marketing Manager at Fpay.
Like other countries, Peru’s e-commerce market, one of the engines of the country’s recovery, continues to grow strongly despite the crisis. Americas Market Intelligence (AMI) data shows that between 2019 and 2020, the share of e-commerce in the Peruvian retail market has doubled, from 3% to 6%. By 2024, AMI expects this share to reach 10%.
Similarly, various categories have expanded their target audience and boosted their growth thanks to e-commerce. According to the study by Niubiz’s Business Intelligence Management, online consumption of household appliances grew by 971%, department stores by 255%, restaurants by 10.190% and fashion by 4.451%.
Faced with these new consumer habits, Fpay brings disruptive solutions to the Peruvian market. “Our goal is to revolutionize the world of payments, being an inclusive and open wallet. Fpay was born with the aspiration of being an indispensable application in the customers’ day-to-day lives ”, Carlos concluded.
