EL DEBER, the most important multimedia group in Bolivia, and Mediapro, the leading group in the European audiovisual sector, join forces to provide Bolivian companies with the production of the best audiovisual content.
Both organizations signed an alliance, which will provide companies and brands that operate in the country with audiovisual production services, of advertising, coverage of corporate events, creation of corporate channels and digital communication of the highest quality.
According to Claudio Martins, manager of Mediapro Bolivia, the agreement with EL DEBER represents a series of opportunities for Mediapro can exhibit all that he can and knows to do in the audiovisual field, while enhancing its presence in the digital world, thanks to the relevance of the leading media in that sector.
Martins hopes to grow and reach a greater number of clients. “We want them to know our work together and to understand that brands have a space available to them that is very interesting and profitable for them,” he said.
For its part, Fernando Parada, commercial manager of the EL DEBER Group, indicated that the alliance with Mediapro will strengthen the strategic line of new products that can be offered to the market.
Parada highlighted that EL DEBER is a multiplatform group that generates permanent contact with audiences through various channels. In this sense, according to the executive, Mediapro is the best partner to reach different segments with new formats and amplify the portfolio of services and products that EL DEBER has.
The agreement between the two companies is described by both executives as a natural process, because they had already crossed paths in the past.
Strengths
Martins highlights that Mediapro is a global company It has a presence even in China. This experience in other countries is reflected in the quality of the work carried out in Bolivia.
Like any company, according to the executive, Mediapro had to reinvent itself during the pandemic. “The great advantage is that it is a very technological company, which was already in a process of digital transformation. Only a few adjustments were made,” he noted.
This was reflected in sports production. Martins explained that in some countries remote productions were already being made, in and one group of the work teams was in the stadiums and the other in a control room.
According to the executive, the Bolivian market has great potential, in which there is a lot of work to be done, the first thing being to change the mentality of brands, companies, customers and suppliers.
“Many businesses are already done differently. There is another way of communicating things and those who are not ready to follow the new way of communicating will most likely not sustain themselves as a brand, because they are not going to reach the niches and attract potential clients with their communication,” said Martins.
For his part, Parada highlighted that EL DEBER is an influential and credible brand from Bolivia, which also has a social purpose, something that is also essential for Mediapro.
In addition, according to Parada, both organizations want to collaborate in the economic reactivation of friendly brands and companies that trust both EL DEBER and Mediapro.
“An interesting chemistry has been generated. We share the idea that you have to work hard to give customers what they deserve. Both companies have impressive potential that will materialize for the benefit of brands and companies”, said the commercial manager of EL DEBER.
The moment is the right one, according to the commercial manager, because many firms are definitively returning to normality.
The executive announced that a series of activities will soon be carried out so that companies and brands become familiar with a proposal that has a scope never seen before.
“Many companies are surprised to learn of the work we are developing and the innovative tools available to them. The same reaction we get from advertising agencies. That is why we have created training workshops with the aim of making them take advantage of all our digital tools”, said Parada.
THE DUTY and Mediapro have professional teams who are ready to provide a service that makes a difference.
