The designer who got bored with the “monotonous” Uruguayan fashion, went to Spain and was recognized by Vogue

She thinks it’s something that runs in the family: father a stamper, mother who enjoys sewing in her spare time and grandmothers —with whom she grew up—, who transferred their knowledge of embroidery and knitting to her.

But this family tradition in the textile industry was not valid by itself; was perfectly complemented by the passion of a girl who spent the day drawing dolls, designing clothes and creating prints: “I made my first print at eleven years old, it was a little pig with wings for a T-shirt that I gave to my grandmother,” recalled Texeira in an interview with Coffee & Business.

Some time after giving this gift, the girl who was passionate about fashion —already a young adult—, entered the Centro de Diseño University School of the Faculty of Architecture of Uruguay with the aim of becoming a professional in design: “I didn’t know where this career was going to take me, but I felt like a fish in water”he pointed.

And the career took her to unexpected places, including one of the pages of the fashion magazine Vogue. But before arriving at this place, he made a work tour in Uruguay, and then in Spain.

Before finishing his studiesTexeira began working in a Jacquard knitting factorywhere she met who she considers her mentor today: Raquel Chodorow: “She taught me to design in real life, and to run a fashion brand,” said the designer.

Then he graduated, he had experience in the country and later he decided to travel to Spain.

To the big leagues of design

— Why did you emigrate?

— I had the feeling that in Uruguay I could not grow moreI had been working on the same thing for a long time. I was doing what I liked and I was able to learn a lot on a technical level, but There came a time when fashion in Uruguay was monotonous, because the public that dares is very small. Besides, small industry generates the problem of not having advanced machinery and that the designer is limited

For Texeira, in addition, the local industry is a permanent challenge. “Those of us who work in it are fighters and very creative”he stressed.

Now, regarding his life in Spain, he said that since he arrived, is growing as a designer. By way of example, he pointed out that before arriving in the European country, she thought she was a fashion designer with an illustrator profile because she “loved the printed garment”but that, thanks to such a large industry that allows people to specialize in their various profiles, she became a textile graphic designer.

Texeira lived in Madrid, in Valencia and finally in Barcelona, ​​a destination he chose because the Spanish company is there, Inditex, which operates worldwide under the name of its main brands: Bershka, Massimo Dutti, Pull & Bear, Stradivarius and Zara.

In Barcelona he got his current job, at Bershka, as Textile graphic designer.

Regarding what this position entails, he said that has a very important part of trend researcher (trend researcher) because, In order to create designs that are more in line with trends, you must be aware of everything that happens on a social level: “Not only in catwalks (catwalks, in Spanish) and in other brands, but I am also attentive to the different cultural movements, in social networks, music, cinema, etc. “, he explained. In addition, His work involves pattern design for various types of garments, as well as graphics for accessories and labels.

“For me it is a motivating job, Bershka is the brand that takes the most risks from Inditex, where the most trendyin that I am super aligned ”, he affirmed. “I like to create freely and here I can do it”, he added.

Acknowledgments

Texeira was recently recognized for a design in a Vogue article titled: Buy it now or regret it forever (January 2023 edition).

in the jacket racing from Bershka, Texeira worked on the graphics while the design of the garment was carried out by the Spanish designer Ane Rubio, with whom —as the Uruguayan said—, they have created a good work team because both have a strong artistic vein, and create “a universe” in each garment .

“The truth is that it was great”the designer said about the Vogue publication.

After being consulted about the greatest achievement of her career, Texeira maintained that she surprises herself every day. “I make my designs with love, dedication and I feel lucky to be able to create most of the day. I focus on learning and give my best. My greatest achievement is being able to do what I like“, he concluded.