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November 18, 2022
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The ‘Croatization’ of Santa Cruz, the unexpected event that went from memes to commercial furor

The 'Croatization' of Santa Cruz, the unexpected event that went from memes to commercial furor

November 17, 2022, 9:45 PM

November 17, 2022, 9:45 PM

After the last town hall on Sunday, November 13, where a deadline was established for the Government to attend the census, and that otherwise the relationship of Santa Cruz with the State would be analyzed, the Bolivian Workers’ Confederation (COB), through its secretary Juan Carlos Huarachi, accused the ‘ultra-right’ of trying to divide the country and gave the ‘Croats’, ‘Yugoslavs’ a period of 72 hours, in reference to leaders and businessmen from Santa Cruz, to leave Bolivia. From that moment on, the waterfall of memes did not stop at the level that the Santa Cruz shirts combined with the design of the Croatian team are a cultural and commercial event.

They can be personalized, placing the last name and adding the ending ‘vic’, to ‘Croatize’ the full name.

After the social networks took Huarachi’s sayings to humor and a whole series of unprecedented relationships between Croatia and Santa Cruz were made, a A group of entrepreneurs from Santa Cruz began selling the peculiar t-shirt on Tuesday that combines the colors of the Santa Cruz flag and the checkered design of the Croatian team, runner-up in the 2018 World Cup.

“We don’t get angry and we take things with humor,” said Mario Viera, who after buying it slipped into his jacket that costs 85 bolivianos. There is great demand for the product, and even orders to stamp the name of customers who want to put their last names ending in vic, with an increase of 5 bolivianos.



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