We start with the professionals, who deserve it. And I want to do it emphasizing that I found the photograph of the chocolate milkshake to be excellent. Could it be a photograph taken by a MINCIN specialist? I doubt it. It’s possible, but I don’t think so. The contrast with the rest is radical. It is likely that they have taken it from the internet. We all do. In this way, the bar has risen to the highest in the first jump.
The crocodile. Do we look like an alligator? Yes! Is it time to look for new ways to target the Cuban? Possibly. It has been used so much that it no longer suggests anything relevant. On the other hand, crocodiles live in stagnant waters, move little and spend their time motionless with their mouths open. We seem this way?
The yellow in the background is yellow. It’s not just any yellow. It is the most yellow and dense I have ever seen. Above it is one of the most confusing markings I can remember: ChoCtan. Like a Toltec name. The typography can be seen on a thick milky surface that threatens to drop a bouquet of thick drops. The most important is the least important, the generic. And the claim: Extra Choc!! In general, it is a strange container, which is not bad, but it leaves me with an uncomfortable feeling. Maybe it’s the moldy green of the little alligator. Also the lack of integration of the graphic elements, especially the photography of the product, which seems to be in a fourth dimension. But it is a professional design, without a doubt.
an amateur one The brand, just as complex: Mr. Navi Snack. Who will be Mr. Navi? The business owner? the Cook? Between snack and sweet cookies, I prefer the last one. Why should I be worried? Why are cookies fattening, they are hard, they don’t taste good… because gluttony is a deadly sin, because they are so expensive? However… Be happy! Worse is running out of cookies… so relax!
We can consider the second claim as an answer. Mr. Navi sweet cookies are gourmet and healthy. With a little more space we can add: ecological, organic, diuretic, antidiluents, anticoagulants, integrated and inclusive…
Mr. Navi wears a Cuban flag. In some lost place in Oregon, a certain Chucho López wears an American flag.
