The company that has Xuxa as a partner makes its way in Paraguay

The company that has Xuxa as a partner makes its way in Paraguay

Founded 18 years ago in São Paulo, Espaçolaser is the largest laser hair removal company in Brazil, number one in sales and number of stores. Now, the Brazilian giant has opened its first store in Asunción.

Throughout its history, the company has served more than three million customers, has more than six thousand employees, more than 800 stores spread throughout Brazil, Argentina, Colombia, Chile and now, in Paraguay. For his arrival, the company invested approximately US$ 250,000 under the franchise business model.

In the last 7 years, Espaçolaser’s revenues have grown at a rate of 85% and today total more than R$ 1.2 billion per year (result obtained in 2021). The hair removal market moves around R$ 36 billion a year in Brazil and it is expected that significant growth can be seen in other Latin American countries in which there is an important participation in the beauty services sector*.

“As part of our growth plan, we hope to open branches in different cities of the country. We are committed to continuing to be a successful company recognized for its high quality standards, not only among women, but also among the male audience”, said Ygor Moura, Chairman of the Board of Directors and Founding Partner of Espaçolaser.

“We see great potential for growth in Paraguay, because personal care is a strong habit in the country,” says Paulo Camargo, CEO of Espaçolaser. “We want Paraguayans to know our exclusive technology, the most advanced in the world, which allows fast, comfortable hair removal and the only truly definitive one on the market,” adds Camargo.

Much of the brand’s success is due to maintaining sustainability as a business pillar, since laser hair removal is a procedure with a very low environmental impact that seeks to gradually replace conventional methods and does not test on animals.

High professionalism

The Espaçolaser service is different from anything known. All procedures are carried out exclusively by physiotherapists, who have completed more than 100 hours of training at the University of Laser, which the company has in Brazil.

Reinforcing its pioneering spirit in the market, a year ago the company became the first in the beauty and services sector to go public in Brazil, and in 2020 and 2021 reaffirming its commitment to female leadership, where more 96% of the workforce are women, it was recognized by The Great Place to Work as one of the best Brazilian companies for women to work.

By 2022, the company hopes to continue growing in all the countries in which it operates, including Paraguay, where its goal is to achieve recognition based on strong and visible results from the first hair removal session, enter the hearts of Paraguayans and achieve expand. Espaçolaser services are offered in packages by body area (29 areas for men and 35 areas for women). Packages are for 10 sessions, but clients may notice initial results from their first session. It is worth mentioning that the average time between one session and another is 45 days, so the complete treatment for each area of ​​the body lasts an average of 8 months.

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