Chili adds a new player to the market smartphones With the arrival of Tecno Mobile, a Chinese manufacturer who promises to change the rules of the game. With models that start from the 90 thousand Chilean pesos, the brand points to the entrance and mid -range segment, offering accessible devices without resigning design or benefits.
The company, originally from Shenzhen – China’s technological epicenter – is part of the Transion Holdings group, the same behind Infinix phones. With a strong presence in Africa and Asia, Tecno seeks to consolidate now in Latin America, starting with Chilia country with high technological consumption and growing demand for economic options.
Cell phones for all pockets
Tecno’s proposal includes four models with Android operating system and its own customization layer called HIOS. Its prices, converted to Argentine pesos, range from $ 121,900 to $ 270,900, depending on the team and its specifications. Thus, it is positioned as an accessible alternative to traditional brands.
The most prominent model is the TECNO Spark 30 Pro, which has 6.78 “AMOLED screen, 5,000 mAh battery with fast charging, and a 108 MP main camera. Although it does not have 5G connectivity, it offers more than suitable performance for daily tasks and social networks, thanks to its mediatek Helio G99 processor.
A detail that surprises is the inclusion of FM radio with 3.5 mm jack, a function in extinction in high -end models, but valued by many users. This type of differentiation can be key to capture the public that seeks functionality without high costs.
With its landing in ChiliTecno Mobile seeks to win a consumer who values the price-quality ratio. If you can consolidate your proposal, you could transform the local market and force traditional brands to rethink your offer.
