Body Sculpt is a brand with more than 25 years of history in the Argentine market. Now lands in Uruguay with clear objectives, to step strong in electronic commerce and, by the end of 2022, have three franchises installed: two in Montevideo and one in Punta del Este.
The company was born as a family business and with the help of its designer, Valeria López, it climbed to become one of the main sportswear brands in the neighboring country. “Our production plant has 3,000 square meters and is located in the Mataderos neighborhood, in the Federal Capital,” Body Sculpt’s director of commercial marketing, Leonardo Reboredo, told Café & Negocios.
body sculpture
Body Sculpt plans to have two locations in Montevideo and one in Punta del Este by the end of 2022
The firm has two of its own stores in the Federal Capital, one in the Palermo neighborhood and the other in the Unicenter shopping center. In turn, it has about 25 franchises in Argentina.
As described by its representative, two years ago the concern of the company began to cross borders and begin an internationalization process aimed at both Europe and the rest of Latin America. “Due to a question of similar culture and proximity, we understood that our first step in the region should be towards Uruguay”, indicated the director. The pandemic brought with it delays and bureaucracy that even led to several members of the board -including Reboredo- becoming Uruguayan residents to simplify the entry of the brand into our country.
Now, the company that is already constituted in Uruguay began by creating its website, to continue with a business model focused on eCommerce —the strength of the brand—. “A couple of years ago we have developed everything that has to do with electronic commerce, both retail and wholesale. TAll our platforms are digital. From the moment a final consumer acquires a garment to the replacement of the premises, everything is designed so that it is digitized within the company”, Reboredo maintained.
The brand specializing in sportswear intends to replicate the franchise system that has given it good results so far. “We are looking for interested parties in the country who are committed to the brand and who trust in a truly profitable business model, as it has been here,” explained the director.
The investment in a Body Sculpt franchise ranges between US$30,000 and US$50,000 —the difference is attributed to the location of the store and what its footage is.
The firm does not rule out the possibility of including its own premises, although the bet is focused on carrying out growth through a franchise model, which will be developed in collaboration with 384 Group – a company dedicated to consulting this type of business model.-. “If we place our own premises, we could do internal competition to a future franchise,” Reboredo evaluated in this regard.
body sculpture
The leggings are the star product of the sports brand
From Uruguay to Latin America
Once established in Uruguay, Body Sculpt’s intention is to continue its expansion throughout the rest of Latin America: Chile, Brazil, Paraguay and Bolivia would be its next targets.
About a year ago the company followed a similar path in Europe. In this case, the company’s participation is deployed from Barcelona through the European Community. In fact, today they are landing in France and Italy.
