Thousands protested in defense of their rights within the framework of Inter DayWomen’s National. In the country they were distinguished outstanding female figures for their contribution to the development of Bolivia.
Rosa Jordán de Rivero, the vital force that built EL DEBER, received the Golden Patujú by the Chamber of Deputies, in recognition of his professional and social work. Together with Pedro Rivero Mercado, they established a leading media outlet in the country.
ANDThis recognition was also received by another 17 personalities, who were honored as part of the official acts for International Women’s Day.
His granddaughter, Alejandra Saucedo, Marketing Manager of the EL DEBER Group, attended the Plurinational Legislative Assembly to receive the award.
She, from the living room of her house, answered the call from THE DUTY Rait gave. “I am happy, I am very grateful for this distinction (which I receive) for fulfilling my duty to serve Bolivia and my people,” he said.
The award highlights “the effort and achievements” of his career professional and social. “I don’t deserve so much honor,” he insisted. ‘Rosita’ with her usual simplicity.
As in so many opportunities, extend this acknowledgment “unexpected” to his two families: his five children and the workers of THE DUTY.
Rosa Jordán de Rivero is around 90 years old. Her advanced state of health prevented her from traveling to La Paz to receive the award and the Patujú Dorado emblem.
A pillar in THE DUTY
She was 32 years old when she acquired, together with her husband, Pedro Rivero Mercado, EL DEBER. They bought the facilities and equipment from Lucas Saucedo Sevilla, uncle of Rivero Mercado, with the intention to reopen it after six years without use. February 11 In 1965, the first issue of the second period of EL DEBER was released.
The couple’s undertaking was “full time”. The five sons ofhe Rivero Jordán family were also getting involved in a job, information, which became a way of life.
Pedro Rivero Jordán is the CEO of the EL DEBER group. He recalls the “fundamental role” that his mother plays in strengthening and consolidating the newspaper. “She was in charge of advertising, of the newspapers, of the distribution of the newspaper”, lists the functions that she covered tirelessly. On numerous occasions, ‘Choco’ tells various anecdotes thate reveal the character of Mrs. Rosa. “The days cold waiting for the canillitas with their very hot api. She shared with them before seeing them go out on the streets to sell the newspaper”.
Rosa continues to be an essential pillar to understand the achievements of EL DEBER. “She has been fundamental in the consolidation of a miracle company achieved with much effort and, above all, everything, with a life dedicated to the newspaper” acknowledges Pedro.
Technological changes and the evolution of audiences have made it possible to expand EL DEBER’s information platforms.
Radio, the web, intense activity on social networks and streaming have been added to the printed newspaper. 69 years of ageAfter taking over the newspaper and venturing out with the second At the time of EL DEBER, the personality of the Rivero Jordán couple continues to illuminate the rigor and plurality that strengthened their growth as a reference medium in Bolivia.
Friendly and detailed
Before the pandemic, Mrs. Rosa frequently went to EL DEBER. She likes to talk with the workers and learn more about her life.to the newspaper. “He always says that we are his second family”, explains Marcela Menacho, secretary of the Editorial Office.
“And he has his way of showing it: with his permanent greeting, his concern for each official, his sweet way of asking things please or your sincerity when thanking”, gestures that many workers recognize.
Miriam Bejarano has shared many years of work with Rosa. She highlights her ability to “undertake and fight, her visionary look when it comes to promoting a company before newspaper”. Like Menacho, he praises the character “friendly and pleasant, humane treatment and respect for customers”.
love for his land
Tireless for work and inexhaustible to dance to the rhythm of the tamborita. The festive and celebratory soul of ‘Rosita’ is unleashed compass of oriental rhythms. Whether in meetings relatives or on the anniversary of EL DEBER is the first to ‘get up’ everyone to make the rounds while the chobena sounds.
Carnival became a necessary pause in his laborious life. Her granddaughter Olivia Saucedo, queen of Carnival 2013, highlights the overflowing joy of ‘Rosita’. “I was always on the lookout forand everything, to inculcate respect for the Santa Cruz culture, to show us the love for Carnival, supporting us in each of the reigns”, he highlights.
One of the peak moments to understand their way of living the Carnival is reflected in the dances of the Tauras. They were creative and ingenious to look for their disguises, surprise everyone and spread the joy”, says Olivia. And she chooses one of many costumes as an example of her ‘audacity of her’. “My grandfather dressed as Chilindrina and my grandmother as Chavo”.
In the world
Thousands of women demonstrated around the world to defend their rights, not forgetting the women trapped in the long lines to flee the war in Ukraine. According to the UN, they are already two million people who have fled Ukraine sinceof the start of the Russian invasion on February 24.
In Madrid, thousands of people turned the center of the Spanish capital into a purple sea, the color of feminism, with banners calling for equality and against violenceto macho.
Other European cities were the scene of demonstrations, such as Paris, where some 35,000 people, according to the organizers, marched against sexist violence and for equal pay.
In Latin America, mobilizations were registered, such as in Guatemala, where they demanded an end to violence and the corruption, and demanded justice.
In the country, the demonstrations were replicated in different cities with striking protests.
