After almost a week of various activities that allowed us to reaffirm the cuban tobacco as the best in the world, will end this Friday the XXIII Festival of Cigarwhich included a trade fair and an international seminar with keynote speeches.
More than 2,000 lovers of Premium cigars and personnel linked to their production, promotion and marketing from 110 countries, enlivened the traditional event, which, in addition to its main venue in the Havana Convention Center, had other venues in Vegas and Pinar del Río the Partagás and La Corona factories, according to a report of the Cuban News Agency (ACN).
#Now|| Within the framework of the Habano Festival, the final of the Habanos World Challenge Contest takes place.
?|Foreign press accredited in #Cuba ?? gives coverage. pic.twitter.com/5m9sBbtN4A
— International Press Center (@MinrexCpi) March 3, 2023
This Friday the seminar and the trade fair close, in addition to awarding the prizes to the winner of the Habanos World Challenge contest and to the best stands by categories of the trade fair.
The closing ceremony is reserved for the night, in which the usual auction of exclusive humidors will be held, the proceeds of which will once again go to the island’s public health system.
The outlet recalled that this edition of the festival was dedicated to the Montecristo, Bolívar and Partagás brands, among the 27 that the Habanos SA corporation markets worldwide.
Habano Festival returns with more than 2 thousand participants
As part of the final activities of the event, the Havana Club corporation premiered a new image of its Máximo Extra Añejo, which was presented in 2005 and which “constitutes the most finished expression of the work of the First Maestro Ronero, José Pablo Navarro Campa,” he says. the post.
The experts emphasize that it is not another luxury drink, but the result of more than 160 years of history of light rum, born in Santiago de Cuba in 1862, which becomes the culmination of the history of this product in Cuba and for its elaboration they took the oldest aged rum bases in the country.
“Given the development of the Havana Club brand, its position in the market, its sales volumes and prestige, it was like a natural birth to produce the Máximo Extra Añejo,” it was said at the presentation of the new image before dozens of foreign participants in the XXIII Habano Festival, highlights the publication.
