TEMU did something UNEXPECTED on Google: several users never imagined it

In 2024, TEMU, an online shopping application, became one of the most searched terms on Google in Colombia. The asks “What is Temu?” ranked seventh between the featured searches of the yearreflecting the growing interest of Colombians in this application, which was positioned as the most downloaded free app in the Apple App Store.

This phenomenon reflects not only the success of the brand, but also a shift in consumer preferences towards digital platforms that offer affordable and quality products.

Since its arrival in the Colombian market in March 2024, TEMU has attracted attention thanks to its business model where it offers a wide variety of products at low prices. The company, founded in the United States in 2022currently operates in more than 80 global markets.

In fact, according to the Colombian Chamber of Electronic Commerce (CCCE), online sales grew by 35.3% in the third quarter of 2024, reaching $27.5 billion until September.

See also: Get up early for the offers on TEMU: the app has a little-known function to buy cheaper

Temu: success and controversies

However, the Temu’s rise has not been without criticism and controversy. During this year, the platform has faced questions related to the security of its users’ data. Rumors have emerged on social media and forums accusing the company of selling personal information, which could expose sensitive data, such as credit card numbers, to cybercriminals.

In an interview with RCN Radio, TEMU spokespersons responded to these concerns, ensuring that user safety is a priority for the company. “At Temu, we implement advanced technological measures to guarantee the protection of the personal and financial data of our clients. Our commitment is to provide a safe and reliable shopping experience,” they stated. However, experts recommend that users also take additional steps to protect their information.

How to buy safely at TEMU

To take advantage of TEMU offers without exposing yourself to unnecessary risks, it is essential to follow certain practices recommended by cybersecurity specialists. Here are the key steps:

1. Create an exclusive email for purchases, Experts suggest not using personal email to register on e-commerce platforms. Creating a specific email account for purchases helps prevent information linked to social networks, streaming platforms or other digital services from being compromised.

   How to do it: Open a new account in free services such as Gmail or Outlook, and use it exclusively to register your data in TEMU and other online stores. Make sure this account has a strong password and turn on two-step verification.

2. Use e-cards or digital cards e-cards, also known as virtual cards, are a secure option for making online purchases. These cards allow you to assign a specific balance for each transaction, which limits the amount that could be stolen in the event of an attack.

   How to do it: Check with your bank if they offer this service. Once activated, reload the card with the exact amount of the purchase you wish to make. This prevents cybercriminals from using your card to make other transactions.

3. Provide fictitious data for registration Another security measure is to enter information that is not directly linked to your real identity. For example, using an alternative name and a different date of birth. It is also recommended that you provide a delivery address other than your residence, such as a workplace or mailbox.

   Why it is important: This reduces the risk of your personal information being used for malicious purposes in the event of an attack on the platform’s database.

4. Keep devices and apps up to date It is crucial to have the latest software updates on both your device and the Temu app. These updates include security patches that protect against known vulnerabilities.

   How to do it: Turn on automatic updates on your phone and set alerts to stay informed about new versions of the apps you use.

5. Avoid public Wi-Fi networks when making purchases online from networks, as these connections are often more vulnerable to attacks. Always use a private and secure network to make transactions.

Also read: Offer at TEMU: powerful device that puts thieves in check, worth $38,000

The balance between convenience and caution

Temu represents a attractive option for Colombian consumers looking for affordable and quality products. However, the commitment of digital platforms to the security of personal data is essential to maintain the trust of their users.

By following these recommendations, buyers can enjoy the discounts offered by e-commerce platforms without exposing themselves to unnecessary risks.