The singer surprised the world by distributing $197 million in bonuses to those who made The Eras Tour possible.
Taylor Swift He once again demonstrated that his impact goes beyond music. The American singer delivered $197 million in bonuses to the workers who made it possible The Eras Tourone of the most successful shows in history, a gesture that was recorded in the docuseries The End of an Eraavailable in Disney+.
During the broadcast of the documentary, unpublished images are shown of the emotional moment in which dancers, technicians, truck drivers, wardrobe, hairdressing, security and production personnel receive the news. The reaction was immediate: surprise, tears and applause at a reward that many did not expect.
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A historical tour… and shared
The Eras Tour It became an unprecedented cultural and musical phenomenon. In just 21 monthsthe tour raised around 2 billion dollarsbreaking attendance and revenue records around the world. Far from reserving success, Swift decided to share the fruits with her team, recognizing the efforts of those who worked for months away from their homes.
As detailed in the docuseries, the distribution of bonuses included all levels of staffnot just the artists on stage. Truck drivers, lighting and sound technicians, physiotherapists, logistics and audiovisual production personnel received checks as a token of gratitude.
Bonuses that surprised everyone
Although official figures per person were not confirmed, it emerged that the average bonuses would be around $50,000. However, some amounts were even more shocking:
Dancers they would have received about $750,000 each, about five times their annual salary.
truckers they got around $100,000equivalent to a typical annual salary in the sector.
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An intimate, handwritten announcement
One of the highlights of the gesture was the way Swift communicated the news. The singer wrote by hand each of the cardsa process that, he confessed, took him several weeks. In one of the most emotional scenes of the documentary, she is seen meeting with part of the team while describing the tour as “the hardest experience I have ever had live”.
Then he asked one of the attendees to read the letter aloud. The message said:
“We have traveled the world as we had proposed. We charm the public, but we also miss the family. My gratitude does not all come from a bank, but here (…) dollars, just to say thank you. Love, Taylor”.
The cameras captured several workers crying with emotion, moved by the recognition and closeness of the artist.
A gesture consistent with its philosophy
Swift had already publicly defended these types of decisions:
“If a tour goes better than expected, those who work should benefit.”
With The End of an Erait is clear that this philosophy is not just a speech. For thousands of fans and workers of the show, the gesture of Taylor Swift It became another of the memorable moments of a tour that not only made history on stage, but also behind it.
