Given the low wages, the constant rise in dollar prices and the devaluation of the Bolívar, many Venezuelans over the years have resorted to various digital alternatives to survive and even give some tastes, so the rise of the battles in Tiktok is not a precisely new dynamic
In Venezuela there has been a boom of live broadcasts on the Tiktok social network in recent months, in which not only recognized content creators appear, but hundreds of young people of different ages take advantage of the platform to discuss, show talents or sell products, as well as participate in “battles”, as they are known to multiple connections where competences and third parties are made with interactions or donations.
This has become a scenario open to anyone looking for entertainment or interactions, but above all generate income in a country where, according to some studies, the basic food basket exceeds 500 dollars, while the minimum wage is 130 bolivars since March 2022, which represents less than 1 monthly dollar at the official rate of the Central Bank of Venezuela (BCV).
In fact, the complex economic situation of the country, according to experts, has been one of the main reasons why millions of Venezuelans have migrated to other countries in recent years in search of better opportunities.
More than two months ago, Isaac Soto, Zulian student of 18 -year -old Business Administration, began to do “Lives”In Tiktok for fun, but soon he discovered that he could redeem virtual gifts he received from his audience and withdraw them through the online payment system PayPal.
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The young man explained to Radio Fe y Alegría News That its content in Tiktok consists of challenges that include physical activities, such as making squats, which is not so complicated for him, because he is an athlete who practices the discipline of room football. Connecting every day for more than 30 minutes, Isaac managed to generate $ 250 in a month, reaching $ 120 in its most productive week.
What Isaac achieved in weeks is not only well above the minimum wage, but also exceeds the so -called war bonus to the government to public employees and that is located in $ 120 per month.
Part of the profits that Isaac has obtained formed to cover expenses of their studies, basic needs and condition a room to create content more comfortably and aesthetically.
Given the low salaries, the constant rise in prices in dollars and the devaluation of the bolivar, many Venezuelans over the years have resorted to various digital alternatives to survive and even give some tastes, so the rise of the battles in Tiktok is not a precisely new dynamic.
During the severe economic crisis of 2015 and in the Pandemia for COVID-19 in 2020, there was a boom of “Farmeo” video games and Blockchain (play to win) like World of Warcraft, Tibia, Axie Infinity, Plant vs. Undead and Runescape.
Aaron Olmos, economist, university professor and consultant in digital economy and cryptoactive, explained that, for many money generated in social networks begins as a temporary test, over time it can become an important source of home income and even in the main economic entry.
He said that platforms such as Tiktok or Twitch apply different payment schemes by countries, but many discover it after months of work, even after receiving recognition, when they notice that users of other regions with less views pay them more.
Even so, the specialist indicated that those who manage to open accounts in countries with higher rates, or consolidate despite these policies, end up being fully dedicated to being Tiktokers, Youtubers, Influencers either Instagramers.
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*Journalism in Venezuela is exercised in a hostile environment for the press with dozens of legal instruments arranged for the punishment of the word, especially the laws “against hatred”, “against fascism” and “against blockade.” This content was written taking into consideration the threats and limits that, consequently, have been imposed on the dissemination of information from within the country.
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