Companies in the financial sector (such as banks) may prove in their statements to the SAT the amounts of the prizes that were awarded to the winners in the draw, whether they are consumers or businesses.
Regarding the states (which are not natural or legal persons), the government will cover the taxes that each entity may have separately when collecting prizes, as it will depend on each local legislation.
“The fiscal stimulus allows financial institutions credit against Income Tax (ISR) the amounts of the prizes awarded to cardholders and winning small businesses (with income of up to $5,000,000.00 MN). Besides, the Federation will cover local taxes generated by obtaining the prizes, and the total amount of the prizes will not exceed $500,000,000.00 MN,” the government states in the Official Gazette of the Federation.
Who will be the main beneficiaries?
According to the Official Gazette of the Federation, the main beneficiaries are:
1- Financial entities and other companies in the sector that issue credit or debit cards.
2. Companies that provide infrastructure or point-of-sale terminals and services to recipients of payments with bank cards.
3. Natural persons who have used their banking plastic to acquire goods and services in Buen Fin 2025 and that they are winners in the tax draw.
4. Natural or legal persons who sell goods or provide services and receive credit or debit cards from November 13 to 17, 2025.
What requirements must I meet?
1- Be registered in the El Buen Fin 2025 site and having won the draw.
2. They are limited to those whose cumulative income in the immediately preceding fiscal year has not exceeded five million pesos.
When is Buen Fin 2025?
El Buen Fin 2025 will take place from Thursday, November 13 to Monday, November 17, according to the official campaign site .
The date is not coincidental: it coincides with a long weekend holiday, since Monday, November 17, will be a mandatory day of rest when commemorating the Day of the Mexican Revolution, originally celebrated on November 20.
In the 15th edition, the program will feature Lo Hecho en México, with the aim of promoting products created by Mexican hands and strengthening domestic consumption.
