After a protracted four-year legal battle, Yohana Agurto finally won the lawsuit and managed to keep the name of her honey brand, Gibson HoneyIt all started in 2020, when Agurto honey went viral on social media due to its ingenious choice of name and the image on its label, inspired by actor Mel Gibson and his iconic character of William Wallace in the film “Braveheart.”
This popularity attracted the attention of lawyers Mel Gibsonwho asked Agurto to stop using the actor’s image on her product. In response to this demand, Agurto changed the label, replacing Gibson’s image with a bee. However, the main conflict arose when another entrepreneur tried to register “Miel de Ulmo Gibson Chile” as her own brand. The National Institute of Industrial Property (INAPI) determined that the brand belonged to Yohana Agurto, thus resolving the conflict in her favor.
With the legal issue resolved, the question is: how and where can you get the Gibson HoneyThe most direct way is through their official Instagram account, @mielgibsonoficial. On this profile, you can find a wide variety of types of honey that the brand offers, including options such as dandelion, maple, elm, native, acacia, hazelnut, avocado, quillay, chilota and orange blossom.
As for prices, the value of the Honey The price varies between $5,000 for half a kilo and $8,000 for a kilo. In addition, the company offers delivery service both in the Metropolitan Region and throughout Chile, thus facilitating access to its products to customers from different locations.
In case of Gibson Honey is not unique in the realm of disputes over trademarks inspired by famous people. Recently, the case of “Pedro Piscal” came to light, a Chilean pisco brand that is in litigation with the lawyers of actor Pedro Pascal. Even though the distillery registered the name in June 2023 and received no opposition within the legal 30-day deadline, the legal dispute is still ongoing.
