In order to follow the commitment to take care of the environment, promote recycling and protect our oceans, it was presented Nature Storethe first store in Peru built with 100% natural elements.
Cerveza Corona -as part of its Natural campaign- launched this sustainable store, which will tour the main beaches of the country every weekend to offer an environment with music and at the same time promote recycling.
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This tent is built with natural elements such as sand, bamboo, wood and plants. It also uses renewable energy through solar panels and only uses biodegradable elements.
In addition, this innovative initiative will promote recycling through the reception of plastic bottles for the purchase of items from the new Natural Collection in these stores.
This recycling incentive will go hand in hand with the launch of its new Natural Collection, an exclusive line of clothing and accessories made from 30% PET elements (recycled material from the oceans).
“With Natural Store we will have the opportunity to raise awareness and promote recycling in the different beaches of our country, revaluing these paradises and our nature, which is the place that gives rise to our beer.”, commented Diego Devoto, director of Premium Brands at Backus Ab-Inbev.
It should be noted that the Natural Store will travel every Saturday a route of 7 stops in different natural paradises of the country, from 2:30 pm to 7:00 pm, with live music, discounts of up to 20% in the new Natural Collection . Know the points you will go through.
- March 5: Las Delicias Beach (Trujillo)
- March 12: Totoritas Beach (Asia)
- March 19: Mallorca Beach (Sarapampa/Asia)
- March 26: Selina Máncora / Papamos’ Milk Bar (Piura)
- April 2: Colan (Piura)
