Currently, the sustainability has become a fundamental pillar for companies that seek to transcend in a world increasingly aware of its environmental impact. Packaging, historically a symbol of modernity and convenience, has evolved to become a key focus within corporate strategies. circular economy and environmental regeneration.
One of the most notable cases is that of Grupo Bimbo, a global leader in baking, which in its Annual Report 2023 titled “Behind our actions”presented significant advances in its ambitious Sustainability Strategy, which includes goals for 2030 and 2050.
Grupo Bimbo announced that the 93% of its packaging globally is already made with recyclable materialsan achievement that reinforces its commitment to the circular economy. The company seeks that, by 2025, the 100% of its packaging is recyclablebiodegradable or compostable. This type of innovation not only reduces environmental impact, but also sets a precedent for the industry in its transition towards more sustainable solutions.
Branded Content
Beyond packaging: energy, transportation and regenerative agriculture
Sustainability at Grupo Bimbo is not limited to the design of responsible packaging. The company has managed to 92% of electrical energy that it uses globally comes from renewable sources such as sun and wind. In addition, it continues to electrify its distribution fleet, which already has more than 6,000 alternative fuel vehiclescontributing to its goal of being a company with Net Zero Carbon Emissions by 2050.
Branded Content
Another important milestone is its Regenerative Agriculturethrough which they exceeded their cultivation goal in 2023 with more than 170,000 hectares of corn and wheat managed under sustainable practices in Mexico, the United States, Canada and France. The training more than 500 farmers It is a step towards a production model that prioritizes soil health, biodiversity and climate resilience.
In addition to its focus on nature, Grupo Bimbo reinforces its commitment to people. Through your program Good Neighborthe company carried out 263 community projects in 28 countries, positively impacting more than 440 thousand people. In the field of nutrition, the 98% of its products of daily consumption are free of artificial colors and flavorsstrengthening its portfolio with healthier options, such as breads with whole grains.
Branded Content
A lesson for the industry
Grupo Bimbo not only advances its own goals, but also sends a powerful message to the industry: the future of companies is intrinsically linked to its ability to innovate and generate a positive impact in the environment and communities.
Climate change, resource scarcity and growing demand from conscious consumers are forcing companies to rethink their business model. The Bimbo case is a clear example of how sustainability can be effectively integrated into all areas of an organization, from product design to energy management and social responsibility.
In a world where sustainability is no longer an option, but a necessity, initiatives like those of Grupo Bimbo remind us that feeding a better world begins with concrete and measurable actions.
To learn more about the progress of Grupo Bimbo’s Sustainability Strategy, consult its full report on its official site: https://www.grupobimbo.com/es/inversionistas/reportes/informes-anuales.
