Today: February 11, 2025
February 11, 2025
2 mins read

Supermax, the mysterious wholesale market in dollars that already has two stores in Havana

Havana/The poster of an impeccable blue flashes with the environment. While Habanera Calzada del Cerro does not have more deterioration, the signal that indicates that the Supermax store is located a few meters seems to belong to a clean and careful dimension. The impression caused by this contrast is not wrong, the wholesale market of the nearby auditor street between Falgueras and Santa Catalina is a bubble of prosperity in a neighborhood sunk in misery.

The facade, also newly painted, of the commercial ship has been fueling the curiosity of the residents of an area of ​​the hill where nothing has been inaugurated for a long time, “says a neighbor who adds that” everything has been very fast “, alluding to the renewal process of the old warehouse. Although the woman feels curious about what happens behind the walls of the premises, to enter the documents that accredit the client as their own worker must be shown.

The signal indicating that the Supermax store belongs to a much cleaner and more careful dimension than the deteriorated roadway.
The signal indicating that the Supermax store belongs to a much cleaner and more careful dimension than the deteriorated roadway.
/ 14ymedio

“The only payment method is by transfer from the outside,” warns a custodian that closes the passage to clueless buyers who believe that a new market in Cuban pesos in the neighborhood has opened. At the door, two security guards, one of them with the English word Security Well visible on the black Poldover, they respond with monosyllables to those who approach. After their wide shoulders it is hardly possible to distinguish some boxes with gouca cheese and pallets with frozen fish.

This Monday, on the outskirts of Supermax several cars waited to load the goods, but in general the street in front of the main access does not have the transfer that is noted in other stores in the Cuban capital. The little clientele could be marked by the discretion with which the market opening has been managed. No announcement in the official press, no publication on social networks and the scarce details about trade are a sign that it is not necessary to attract buyers.

Supermax Puertootro Local de Supermax stands on the Avenida del Puerto, near Hacandado Street, but this is still waiting to be inaugurated.
Supermax Puertootro Local de Supermax stands on the Avenida del Puerto, near Hacandado Street, but this is still waiting to be inaugurated.
/ 14ymedio

Without stained personal and domestic to MSMEs that dot the habanera geography.

Without a web page in which to look for more information, nor a telephone to call, Supermax feeds all kinds of theories in surrounding residents. The bets range since it is a totally foreign firm with Carta Blanca to trade wholesale pocket, as they have done with the new 3rd supermarket and 70In Miramar.

The one on Auditor Street is not the only one. Another Supermax store stands on Avenida del Puerto, near Hacandado Street, but this is still waiting to be inaugurated. “In two or three months,” answers an employee who cleans the exterior areas when a man who passes asks about the opening date. “Will it be in dollars?” Inquires the curious that only receives an enigmatic look in response. The passer -by hurries the passage to avoid the sun and leaves behind the impeccable facade freshly painted in white and blue, as taken from a parallel universe where everything is clean and careful.

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