The chains of supermarkets have begun to expand towards southern region of the Dominican Republic, highlighting its presence in towns such as Baní, Peravia province, Azua and Barahona.
Recognized brands such as Siren, Olé and Bravo They already exhibit their products in these areas, marking an event in their territorial expansion.
The executive director of the National Organization of Commercial Companies (ONEC), Jenniffer Troncoso, confirmed to Free Diary that Dominican businesses They have begun their expansion to the various provinces of the country a few years ago.
“Coincidentally, in 2023, important companies opened their doors in the southern region: Baní, Azua and Barahona. Companies such as Bellon, La Siren, Lama Square, Ole and others,” he said.
He added that these openings are due to the objective “of getting closer to our communities every day to respond to their needs, preventing them from having to travel long distances to acquire their quality products and with the guarantee of place”.
Supermarkets Bravo
This chain has established strategic branches in the south: one on Privada Street, almost on the corner of Sánchez Highway, in Madre Vieja Norte, San Cristóbal, and another on Sánchez Highway, on the corner of Alejandro Acosta, in Bani.
Hypermarkets Ole
Hypermarkets Ole has also expanded its coverage in this region. Currently, it has a store on the Francisco del Rosario Sánchez highway, La Nevera sector, in Azua, and another in Piedra Blanca de Haina, province Saint Christopher.
Ramos Group – Siren
He Ramos Group opened a store Siren in Barahona, consolidating its presence in the south. Besides, Siren It has branches in Baní and San Cristóbal, forming part of its network that covers more than 15 provinces in the country.
Plaza Lama – Electrolama
Lama Squarethrough its Electrolama brand, operates in Azua and San Juan de la Maguana, expanding the product offering in the South area.
Despite this recent expansion, few brands have shown constant interest in this region, which includes 10 provinces, which are: San Cristóbal, Azua, Peravia, San José de OcoaSan Juan, Elías Piña, Barahona, Bahoruco, Independencia and Pedernales.
Regional context
According to the quarterly report of the Ministry of Economy, Planning and Development (MEPyD), the southwest macroregioncomposed of the development regions Valdesia, Enriquillo and El Valle, was the subject of analysis to evaluate the performance of indicators in the prioritized policies.
- The study highlighted the implementation of 22 of the 33 policies established in the Multiannual National Plan of the public sector.
Among the findings highlighted in the report, it indicates that, in the Dominican Republic, the regions that reported the highest percentage of households in monetary indigence for the year 2022 belong to the southwest macro-region, headed by the Enriquillo Region with 8.2%, followed by the Valdesia Region 5.0% and the El Valle Region with 4.2% respectively.
This strategic move by the supply chains supermarkets reflects a response to economic potential and consumption of this region, promoting its development and connecting it with the rest of the country.
Despite having very productive territories in agricultural terms, it is a macro-region with many economic difficulties.
Recent governments have paid special attention to this part of the country with the construction of road infrastructure and the development of an ambitious tourism project that seeks to develop the deep south, especially Pedernales.
Population in the region
According to the X census carried out in the Dominican Republic, in the provinces that make up the southern region there are approximately 1,616,614 people.
In the provinces where they settled the chains of supermarkets inhabit: in Saint Christopher there is a population close to 688,828 citizens; in Peravia It is estimated that 209,372 people live and in San José de Ocoa about 69,082 individuals.
Instead, in Barahona a is projected population which is around 200,884 citizens.
