With the presence of two of the biggest stars of Uruguayan soccer in recent years, Luis Suárez and Diego Forlán, Paso de los Toros launched the new advertisement in which the world-renowned soccer players, multi-time champions, and scorers in the European soccer elite and the Uruguayan team, star in the duo “bitter parties”.
In the ad, Forlán and Suárez sneak into a big party organized in a luxurious venue in the Middle East. To the rhythm of a catchy song and under the watchful eye of the attendees, Forlán and Suárez start handing out Paso de los Toros, making the celebration livelier and more fun.
Martín Ramírez, manager of Non-Alcoholics for FNC, highlighted: “Paso de los Toros is a traditional brand of the Uruguayan consumer, we had the opportunity to communicate at a time when tradition and customs are lived with more intensity, and with Forlán and Suárez we were able to make the brand achieve that connection we were looking for with consumers.”
“The repercussions on networks were incredible; Suárez, Forlán, the song, people highly valued the idea and that was reflected in the visibility it had. In a few days we reached a million views on networks, “he said.
Suárez also starred in the campaign to announce the return of Pepsi’s 1-liter returnable container. The ad begins by viralizing the hashtag #LitroAPepsi, in a move on social networks to bring the bottle back. Then shots are seen in various places in Montevideo with the icon of the profile photo of the bottle and hundreds of people in a welcoming caravan. The break occurs at the press conference, when Suárez appears and is in charge of selling the 1-liter returnable Pepsi.
Suárez and the 1-liter Pepsi.
“We are very proud to once again have a figure like Luis Suárez, who had already been the face of Pepsi in previous years, to promote the returnable liter bottle, with which we seek to promote the circular economy in our country, taking care of the environment and at the same time, the pocket of our consumers”, underlined the Franchise Manager of PepsiCo Uruguay, Rodrigo de Fuentes.
The 1-liter returnable glass bottle can be found at all points of sale in the country, and is available for the brands Pepsi, Pepsi Black, Paso de los Toros and Paso de los Toros Sin Azúcar.
About PepsiCo Uruguay
PepsiCo Uruguay operates in three business units: PepsiCo Foods, PepsiCo Beverages; and has a Concentrate Plant in Colonia. It is the only country in South America with all three business units.
PepsiCo employs 350 people directly in Uruguay. Today it occupies one of the first places of exporting companies in the country. In 2021, the investment of US$ 64 million was announced, with the aim of expanding the production capacity of its concentrate plant that operates in the Colonia free zone by 60%.
About FNC
FNC (Fábricas Nacionales de Cerveza) has been active in Uruguay for more than 15 decades, in which it has tried to keep people at the center. Its broad portfolio of brands includes beers, wines, soft drinks, isotonic drinks and fernet, which are distributed to more than 27,000 points of sale throughout the national territory.
Since its creation in 1866, it has forged a strong commitment to economic, social and environmental development, through the implementation of sustainable practices and new technologies in the production of products, as well as through work together with civil society organizations, SMEs, entrepreneurs, suppliers and other companies.
For more information visit www.fnc.com.uy
Link to the campaign: New Pepsi 1L Returnable – La Vende Suárez
Link to the campaign: The BITTER PARTIES – Paso de los Toros
