Foundation survey Visit Rio shows that, next November, when the city will host the G20 summit, Rio de Janeiro will have 41 events that should inject R$432.5 million into the local economy.
Of this total, 13 initiatives are directly related to the G20, with an estimated impact of R$32.6 million, in addition to a collection of R$1.6 million in Service Tax (ISS). THE Visit Rio is a private foundation maintained with resources from its 240 members, which range from hotel chains to shopping malls and restaurants.
The G20 is an international economic cooperation forum that brings together the most developed and emerging countries to debate issues related to global economic stability.
November’s highlights include the Social Summit, the Giga Workshop Climate Muralthe Urban 20 Summitthe 1st Municipal Planning Forum: Sustainable Cities, the Oceans 20 Summitthe Munich Security Conference and the meetings of the Think Tanks T20.
Hot promotions
The research also points to growth in the promotions sector in Rio de Janeiro between 2023 and 2024. This year, 414 events have been held so far, an increase of 28.17% compared to the 323 in 2023. The revenue generated grew by significantly, exceeding R$6.42 billion, which represents an increase of 12.27% compared to 2023.
The projection of the Visit Rio covers expenses with accommodation, food, transport and attractions, but does not include other factors, such as job creation and supplier earnings, among other aspects.
For the executive president of Visit RioCarlos Werneck, these numbers reflect Rio’s consolidated position as one of the main destinations for events in Brazil.
For him, the expectation is that the numbers will be even better from the G20 onwards. “These results show the positive impact of the events sector on the local economy, strengthening the city as a business and entertainment hub. The expectation is that the G20 will further boost this visibility [do Rio] and contribute to an even more promising future”, concluded Werneck.
