Study indicates that Peruvian CEOs prioritize sustainability in their business agendas

The importance of social and environmental management of Business are factors that make a difference to the investorsthe global market and the preferences of the consumers. These are the points evaluated in the survey on the relevance of the purpose, values and sustainabilitycarried out by Vistage, Cornerstone and Sistema B to 166 Peruvian CEOs or leaders of medium-sized companies, about the relevance of sustainability in their agendas of corporate priorities and their strategies.

“Most business leaders understand the close relationship that is established between corporate values and the results obtained in the year. However, there is still a delay in defining strategies to give life to sustainability within Peruvian companies, to the point that a third of those surveyed work just at this point “pointed out Ignacio Mealla, director of Vistage Peru.

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According to the information obtained in the survey, sustainability is in fourth place among the priorities in the organization’s strategic agenda.

His main interest is related to financial management, first, and talent retention, second, followed by digital transformation.

66% of CEOs are aware that defining and promoting the organizational purpose and values of the organization is very important, and 75% consider that these elements directly affect business results.

66% of CEOs are aware that defining and promoting the organizational purpose and values of the organization is very important.

“This study has shown that sustainability is one of the most important agenda items in the strategies of business leaders, because they are aware that consumers increasingly seek to consume companies with a purpose. Given this, it is necessary that the main market players promote a new economic system, where they evaluate the best way to incorporate actions to provide a solution to the current needs of our society and the environment”indicated José Antonio Talledo, co-president of Sistema B Peru.

In this sense, various sustainability strategies are applied, such as acting ethically in leadership, prioritizing the generation of value in all the organization’s stakeholders, and promoting a diverse workplace.

Then come the actions to reduce pollution based on an evaluation of the production cycle.

However, the development of sustainable products appears among the last places in their strategies, so the development of new lines of business associated with products that take into account the carbon footprint and the circular economy is one of the great opportunities.

56% of CEOs are clear that they are the ones who lead this definition and experience of corporate purpose and values.

Sustainability strategies, at a corporate level, not only generate good financial performance, but have also shown that they have a positive impact on attracting new talent, and on the loyalty and appreciation of employees towards their company.

56% of the CEOs are clear that they are the ones who lead this definition and experience of corporate purpose and values, and 67% are aware that a corporate sustainability strategy is essential for achieving organizational objectives, demonstrating how entrenched the Peruvian business owners and general managers are faced with the relevance of the action plan with environmental commitments and with the surrounding communities, this being key to the financial performance of their companies.

Additionally, it was found that more than half of the leaders (57%) do take into account the social impact in decision-making, while a fifth of them (20%) consider that it is not a priority to define their management strategies. production, commercial, sales and in the management of human talent.

However, in contrast to this information, 42% of CEOs had stated that they had already defined their sustainability strategy to comply with environmental commitments, with the communities and with their own team of internal collaborators.

Finally, 34% of entrepreneurs surveyed indicated that they are already seeing results, compared to 20% who expect to have the first results by 2025 and 19% who have not yet made any type of investment in sustainability and could be left behind. in the business world, because consumers and investors currently demand a greater environmental commitment.