Stellantis México announced that in 2023 it will wage an “aggressive” battle to win the market, for which it will launch 16 new products focused on the fastest growing segments: SUVs, Vans and pick ups. Multi-use vehicles continue to be the most demanded by Mexican consumers; while looking to take advantage of the e-commerce boom with electric vans.
Carlos Zarlenga, the CEO of Stellantis in Mexico, stated that he will work so that 2023 is “a very important year” for the different brands, with the commitment of growing double digits in sales and celebrating its 85 years of presence in the country. with the pickups.
In a meeting with the media, the manager – who recently took control of the automaker – said: “We are going to celebrate 85 years with 16 births”, one of them will be the Jeep Wrangler and the electric Jeep Grand Cherokee.
By the end of 2022, Stellantis considers increasing its sales by 75% compared to the fourth quarter of last year.
“We are going to have a product for each segment of SUVs, from the entry product to luxury products, as well as commercial ones,” said Carlos Quesada, commercial vice president of Stellantis.
Of the 16 launches, the brand presented its electric Peugeot e-Partner, with a range of 275 kilometers and a load capacity of 750 kilos. The van is a bet for expanding businesses, especially those of “home delivery” that continue to increase after the pandemic.
The commercial vice president of Stellantis maintained “we are ready for the time of change”, for which they expect sales to grow 40% in the SUV segment, with the Dodge Journey; for Vans they aspire to increase marketing by 150% under business decisions (B2B); while in the Pick up “we will seek to be categorical and grow 190%”.
Carlos Zarlenga mentioned that Mexico has great opportunities for electromobility, since the industrial park already exists.
