He Fiat Fiorino It is a classic, a van that since 1977 has conquered the market and has become a solution for entrepreneurs in particular and companies in general. Stefano MuttiniMarketing Manager of Divemotor, gives us further insights into the relaunch of this vehicle, its advantages and importance when thinking about a means of transportation for businesses in various areas.
What’s behind the relaunch of the Fiat Fiorino?
The Fiorino has been a model on the market for almost 50 years. It is a work tool for every driver. This is a relaunch because there was a time when the parent company, which is Stellantis, in a portfolio strategy placed it under the name V700 under the RAM brand. But now it is being launched again as the traditional Fiat Fiorino, a very reliable model for all its users. The fact that it is 48 years old gives a lot of validity to the product. Even more so when the validity comes from people who use this vehicle as a work tool where they must concentrate on reducing operating costs, as entrepreneurs do.
Let’s talk about power. What are the main characteristics for which the entrepreneur should opt for the Fiat Fiorino?
For starters, it has a 1.3 L engine that is very efficient. In addition, it is a simple engine and that makes it easy to fix in case you have any issue. It consumes very little fuel. This reduces the consumption of your operation, whether you are a small entrepreneur, a businessman or even if you are a corporation. And the savings not only come from the issue of fuel efficiency, but must also be focused on the service and after-sales care that Divemotor can also offer as an integral product package.
And the user experience?
The simplicity of the Fiat Fiorino guarantees a good user experience. From its manufacture it has in mind what it is being manufactured for and for the person to whom it is directed. The cabin is tremendously comfortable, it puts you in a very high position, you have a lot of visibility over your surroundings. The suspension is very comfortable both front and rear. The size is compact, it is a vehicle that is normally used for what is called the last mile, that is, the transportation of merchandise or items for the last line in a city. The size makes it very flexible and easy to handle in the city. In addition, it has an advanced safety system such as electric power steering, air conditioning, electric windows. It is designed so that the person who manages it can use it almost as their office and feel comfortable using it on a daily basis.
What is the load capacity, volume capacity of this unit?
The load is 650 kg capacity and 3.3 m³ volume. On the outside the vehicle has a small appearance, but on the inside it is very utilitarian and practical because it can hold many things. It is recommended for all types of businesses, it depends on the need you have. As I mentioned, it is more for the last mile distribution business, which can be for commerce, retail, maintenance operations, technical service, bakeries, flower shops, the spectrum of the vehicle is broad. In the end, the comprehensive value proposition is very good, both on the product side and because of Divemotor’s support.
The cost is determined based on the fuel, but also based on after-sales, whether or not there are spare parts.
Right, that’s a key point. We, as an importer and dealer, have the after-sales axis very marked in our DNA. I comment on it as a trifecta of things that have to happen for this after-sale to be perceived by the public as a good after-sale. On the one hand, there has to be nationwide coverage, which means that the city where you are driving the vehicle will have a dealership, a workshop to deal with any problem. There is also the availability of spare parts to be able to solve any problem quickly and this is important because every day you stop using the vehicle is money wasted. Finally, there is the service, the technical staff trained by the factory to meet the needs of the vehicle. Fiat Fiorino is a very good vehicle, that is why it has positioned itself in the market and so many companies trust it.
Why does the Fiat Fiorino stand out from other brands and make it a leader?
Because it is a very balanced product. Both on the product side and for the benefits that we have mentioned as well as for the support of Divemotor. All this makes it a safe bet for the driver or the micro-entrepreneur who is purchasing it.
What are the service channels?
By entering our page www.fiat.com.pe you can enter and see the catalog of our products. There is our web service channel, our telephone. You can contact them digitally and fill out the form so that our advisors can explain the benefits of the car. They can also go to the store to test drive it, climb on it and learn why this vehicle is superior to its competition. The Fiat Fiorino has been manufactured with the entrepreneur in mind, to be a tool for business. It is thought about the driver’s experience inside the vehicle, but also how the vehicle can be a profitable solution for your business and reduce your operating costs.
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