Cruz Azul shows a different position. In sports, the leadership of Apertura 2024 made him feel the benefits of sports reengineering. Now comes the business part, which can sustain the club when football does not achieve its goals in a season.
The financial backbone of the club is the Cooperativa La Cruz Azul, SCL or Cementos Cruz Azul. It is a tradition, the reason for its origin, but the club wants to diversify its income and reduce the outlay made by the owner company.
Nine Liga MX titles since its creation as a professional team, it places the new plan that will govern the club in the hands of business specialists. Spodeal Group has this task.
Jordi Camps, current CEO and partner of the consulting firm based in Spain, spoke with El Economista about the strategy that they will land at Cruz Azul and the characteristics of the Mexican soccer market. A different world from the work they did with Inter Miami FC of the MLS. With Inter they created a legacy and a self-sustainable future, with Azul they must create the structure that allows tradition, popularity and sporting results to be reinvested.
“The club was seen as a communication platform and there was no need to sell other assets because the Cooperative used the group to communicate. When a club wants to become professional, you cannot have just three sponsors, but rather partners who help with compensation and in the business, connecting with fans, there are many ways to have partners who accompany you on the trip with exchange.
Compared to other clubs in Mexico, Cruz Azul is far from the number of sponsors that the others have. The average is 15 and the team is 5 or 6. We have to tell the members about the club’s strategic plan, have the best alliances.”
