The São Paulo Investment and Competitiveness Promotion Agency (InvestSP) and the São Paulo Economic Development Secretariat have opened registration for the São Paulo Export Training Program, Exporta SP, which will select 150 startups, micro, small and medium-sized companies, from all regions of the state, interested in receiving training to access the international market. Entrepreneurs have until June 17 to register through InvestSP website .
Participation in the program is free and through online platforms. The course lasts four months and all participating companies are supported by InvestSP for up to two years after the end of the course. Entrepreneurs from all sectors of production, services and agribusiness can participate. According to information from InvestSP, out of every five companies that participate in the program, at least one starts exporting even before the end of the training. and
The training addresses the topics that most challenge entrepreneurs in the process of internationalizing their products and services. Issues such as business intelligence, pricing, adequacy of products and services, business plan, marketing and sales are addressed by specialists from InvestSP and Fundação Instituto de Administração (FIA).
One of the stages of the program consists of mentoring, which are moments of individual assistance in which, for example, the planning for export and the specific needs of each business are discussed. There are four mentorships throughout the course, which can be scheduled for the most convenient day and time for the entrepreneur.
The program has already formed 355 companies and another 152 will be formed in July. Most operate in the food and beverage, machinery and equipment, health and clothing sectors. The selection of participants is based on an analysis by InvestSP’s technical team, which takes into account the maturity level of each company to access the international market.
