The way of buying has changed, what used to be done exclusively in a physical store, today can be done from a mobile device on a web page, in marketplaces and even through social networks, those that began for the purpose of connection between people and that today are home to millions of entrepreneurs and merchants who have made this canéala their best alternative to boost their brand.
As seen in recent years, social networks have gained ground in the commercial field favoring the small and medium business sales, new entrepreneurs and even other larger brands, so this year, in the opinion of Jaime Bravo, director of Marketingmundial.com, will be one of sustained growth for social networks.
“This is thanks to its evolution, results, since they are now a fundamental part of business strategies,” he said.
Proof of this are the SMEs, which make this channel one of the main sales channels.enters with 85%, only followed by an own website with 72% and marketplaces and retailers with 70%, reveal data from the Mexican Association of Online Sales.
The most demanded
He explained that in the following months, the brands will allocate more investment to networks such as instagramthe strongest platform currently with 2,000 million users and which also receives the majority of influencers in the world because it favors sharing content and maintaining a close relationship by combining direct communication, videos and photos, all in a simple way.
An example of a brand that has seen its business rise on this social network is cassiopeiafounded by Aura Venus and that its offer is based on the sale of second-hand clothes, those garments “useless” or that nobody wants to give them a new life.
Likewise, another of the networks in the crosshairs to highlight sales is Facebookwhich has about 2.9 billion monthly active users.
TikTok It is also one of the strong networks that this year will position itself as one of the preferred ones that has close to 1,000 million active users who spend 95 minutes of their day on the network.
Another of the networks that will also have a boom this year will be Linkedinwhich will bet on a more personal content and not only aimed at the professional, since it will not only serve to look for jobs but also to create engagement among users.
Twitter It will continue to struggle to compete with current social networks and will continue to adapt to new trends and continue with changes in its format.
