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September 20, 2024
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Social media leads as a source of information on the electoral campaign

Social media leads as a source of information on the electoral campaign

According to data released by the Citizen Perception Factory, 58% of those surveyed obtained their information about the electoral campaign mainly through social networks.

Television is the second most used medium with 48%, while 32% turned to the Internet, specifically blogs and news portals.

Traditional media such as radio and newspapers, whether in print or digital format, were mentioned by 20% of respondents each. In addition, 9% said they attended talks or public events to learn about the campaign, while other media reached 4%. A small percentage of respondents (4%) said they did not know or did not answer.

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