Social communication advances with new technological tools

The challenges of social communication in Venezuela, from the fight for independence to artificial intelligence, were addressed in the program Al Aire broadcast by Venezolana de Televisión (VTV), on the occasion of the Day of the Venezuelan Journalist.

The journalist, broadcaster, and host of the program “Al Instante” on Unión Radio, Esther Quiaro, explained that June 27 is Journalist’s Day, following a proposal by Guillermo García Ponce.

He recalled that “in 1964, Guillermo García Ponce, founder of Diario Vea, was imprisoned for military rebellion and proposed to the Venezuelan Association of Journalists that journalist’s day be celebrated on June 27, as it was the day of the first edition of the newspaper. Correo del Orinoco, newspaper, founded by El Libertador Simón Bolívar, in 1818”.

The first edition of the Correo del Orinoco said: “We are free, we live in a free country, and we do not intend to deceive the public.”

Quiaro stressed that “this is a maxim for any journalist.” That newspaper faced the difficulties of the war of independence, due to the transfer of printing presses and that few people knew how to read.

Quiaro recalled several colleagues who were deprived of their liberty for exposing their political slant, such as Eleazar Díaz Rangel, who for not lending himself to the biased political game in the IV Republic, was described as a censor

At present, he expressed: “we have to accompany the people more, I understand the need that we have to give space to what is done from the government instances, the institutions, but it is also to accompany the people in the complaints, investigate and do follow-up,” Quiaro said.

Social communication advances with new technological tools


For his part, journalist Luis Guillermo García, moderator of the program “La Hora del Sur” on Radio del Sur, said that in the face of new technology trends, “I am optimistic, the field of communication is infinite, the sun, air and communication are collective heritage, since we all have something to say, the communication process will not depend on journalists, but on the collective conscience”.

“I trust that society, somewhere, will take communication as a collective good, where values ​​and ethics prevail.”

He recalled that “when the printed medium emerged, it was a revolution; when the radio appeared, it was a revolution and the print media felt compromised; when television, radio and print appeared, they felt threatened. As new tools appear, from the point of view of broadcast media and mass media. We have to adapt, adapt, prepare ourselves, we have to grow with technology”.

That is why he considered that “artificial intelligence is a challenge”.

“It is important to know how it works, how it is structured, and see how we can take advantage of it. It is necessary to seek that the principles and values ​​that journalists and citizens have are applied to this tool: responsibility, the use of the medium as a tool to help others”.


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