The digitization of Peruvian SMEs facing the pandemic scenario was imminent and currently they continue to adapt to new technologies that allow them to be competitive and meet the needs of their businesses. This is confirmed by the SME-Peru Digital Adoption Survey carried out by Movistar Empresas, where 76% of the SMEs considers that acquiring digital solutions is relevant to their business, double the pre-pandemic figure.
By 2023, 89% of the aforementioned will increase their budget for digital transformation as a result of the growing competitiveness of the market, according to this same survey. “Thanks to the study of Digital Adoption of SMEs, we identified which solutions linked to the cloud, office automation and cybersecurity will have the greatest impact on SMEs, since they will allow them to anticipate the accelerated changes of the current market, improve their productivity and increase their profitability. ”affirmed Sergio Vera, Marketing and Product Manager of Movistar Empresas.
Along these lines, Vera details each of the trends that will make a difference this 2023 in the transformation process of SMEs, towards a more digital composition of their business processes:
- Migration to cloud storage (Cloud): Situations such as the implementation of hybrid work in companies and the need to remotely access business information have turned the cloud into a trend that will remain. Its incorporation into the digital transformation processes of companies not only promotes internal improvement, but also as a basis for improving security processes and incorporating new solutions to improve the customer experience.
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- Collaborative work from anywhere (Office): Teamwork has always been relevant, but now it becomes even more important after the pandemic, where SMEs found that their adaptability to work remotely and collaboratively guaranteed them to respond to market demands. For example, the Microsoft 365 package allows that collaboration to be enhanced and scaled to the entire company, who can access files in real time and work collaboratively from anywhere in the world. In addition, its email, calendar and video call tools have protection against cyber attacks.
- Security Awareness (Cybersecurity): In the same way that technological improvements are incorporated into business, there are also potential threats that are becoming more and more sophisticated. For this reason, security will be essential to protect SMEs, not only investing in infrastructure, but also accompanying the process with in-house security experts or licenses, since there are specialized centers that are in charge of monitoring possible vulnerabilities 365 days a year. incorporating various levels of firewall, IPS or antispyware protection.
In this way, we see how these will be aspects of the digital transformation that SMEs will continue to incorporate to boost their businesses faster than their competitors, by rethinking their e-commerce models or by changing their ways of contacting customers and suppliers, among others. aspects that will help them stay current.
