Amelia During She has a degree in Communication, but now, in addition, she is entrepreneur. When her eight-year-old daughter asked her to put on makeup, she said no because the products contained a lot of chemicals. But that request of hers challenged her. If the products are bad, why does mom put on makeup and I don’t? That question resonated with him.
From that desire of his daughter an idea was born, and from that idea a business: Brotta, a natural makeup brandwith vegan products, cruelty free, free of petroleum or parabens and with ecological packaging.
Ines Guimaraens
Amelia launched Brotta after her daughter asked her to put on makeup.
an idea sprouted
“I have been working in an institution for 12 years, and although I loved my job, it kind of I was looking for new challenges”, Amelia commented to Coffee and Business, and in the desire to do her daughter’s makeup, she found the challenge. After studying the market, she realized that there were no such beauty products, so there was a business opportunity.
@brottauy
Brotta lipsticks.
Without knowing about cosmetology, she began to investigate, study and test formulas. She took several courses and began to test mixtures at her house, and with the help of her friends, she created, through trial and error, improving her products. She began working with vegetable butters, such as shea or mango butter, and oils such as coconut or jojoba. Little by little, Amelia improved her products, and when she was ready, she launched herself into the market.
The brand name has a story behind it. Brotta was born from Amelia’s ideas. “A different idea emerged, like a new facet of me sprouted, that of getting out of the comfort zone”he highlighted.
Ines Guimaraens
All Brotta products are produced with natural elements.
To the market with natural products
On September 25, 2021, Amelia launched Brotta on her Instagram account (@brottauy), that was her first source of sales. Eleven days later, on October 6, she had her first order, a customer bought her a mascara, she recalled. She now has several outlets.
Mascara is one of the products offered by the entrepreneur, others are lipsticks, foundation, eye shadow, eyeliner, translucent powder with tomato or blush, the latter made from beets. According to her, she highlighted, in addition to being natural and collaborating with the care of the environment, these products have several benefits for the skin.
@brottauy
Brotta’s blush is made on the basis of beets.
Amelia was a vegetarian for more than 10 years, and although she is not vegan, she wanted her brand to accompany that lifestyle, so she decided to use vegan raw materials, choosing, for example, not to work with honey.
the push
The entrepreneurship process has had everything, he commented, mostly learning and challenges.
The National Development Agency (ANDE) granted her the seed capital, which Amelia considered “a super strong push for the brand.” In addition, the Da Vinci Foundation granted it a seed capital fund, which also allowed it to continue developing.
Convinced of her brand, in 2022 Amelia left her job and dedicated herself 100% to her venture, with which she plans to grow, with the aim of working with a laboratory to produce her products on a larger scale. Currently, she herself produces makeup with the help of a chemist, and one of her goals is to obtain authorization from the Ministry of Public Health, which will allow her to sell on a larger scale.
@brottauy
Brotta mascara and eyeliner.
