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January 13, 2023
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Shakira shakes Twingo, Casio, Rolex and Ferrari with her new song with Bizarrap

Shakira shakes Twingo, Casio, Rolex and Ferrari with her new song with Bizarrap

Shakira She says that women no longer cry, but bill, and she complies: per year she moves more than 35 million dollars, which is enough for her to have occupied the tenth position in the ranking in 2019 Forbes one of the top earners in the music industry. In total, it is estimated that the singer’s estate exceeds 300 million dollars.

Spite sells, and since the Barranquilla officialized her separation from the soccer player Gerard Piqué He has signed collaborations with artists such as ozuna, rauw alejandro and, this week, with the Argentine producer bizarre. Between them they add more than 80 million monthly reproductions on Spotify, which augured great success for the project they worked on in secret.

On that platform, Bizarrap reports more than 35 million monthly listeners, which is worth it to be number 79 on the list of the most listened to in the world. Shakira, for her part, reaches 55 million listeners and is ranked 22nd.

It should be noted that the Barranquillera has been the only Latina to appear in three soccer world cups. He did it in Germany 2006 and for South Africa 2010 he was in charge of the official song of the FIFA World Cup, with which he made millions of people around the world dance: ‘Waka Waka’, a collaboration between Shakira and the group South African Freshlyground. During the recording she met her ex-partner, Gerard Piqué.

Four years later and consecutively, Shakira sang her single ‘La La La (Brasil 2014)’ at the closing ceremony of the World Cup.

The sensation in networks

One day after launch, the Shakira’s new song with Bizarrap It has more than 31 million views on YouTube and is number one in trends on the platform. The Spanish streamer IbaiPiqué’s partner and who also reacted to the lyrics in a video, already has more than three million views.

One of the comparisons Shakira made in the song was between watch brands Casio Y Rolex, which between them have more than 93,000 mentions in the last 24 hours on Twitter. The first, much more accessible, has references in the country ranging from 500 pesos in its simplest model to 206,049 pesos from which the most recent G-Shock models can be obtained.

For example, the G-Shock 40th Anniversary Limited Edition watch comes in a 51.9mm diameter stainless steel and carbon fiber case. In addition, it is charged by solar energy.

Casio, whose headquarters are in Tokyo, registered sales of more than 1.9 billion dollars in 2022. Its main market is Asia, with 42.4%, of which only Japan represents 25.3 percent. Europe, with 18.8%, follows in order of importance, while the United States reaches 13.5 percent.

Of the total sales, the brand reported that watches represented 60.3% of last year. Educational implements (20.6%) and musical instruments (11.6%) are other of the most important market sectors for the company.

Rolex, for its part, raised prices in the United States by 2023. and the United Kingdom by an average of about 2.5 percent.

In addition, Rolex is the largest Swiss watch brand, producing about one million units a year, with annual sales of about 8 billion Swiss francs (8.5 billion dollars) and a market share of about 29%, according to Morgan estimates. Stanley.

The luxury watch brand often raises prices once a year, usually in January, but this time it raised the cost of luxury models like the Submariner and Daytona for a second time in the UK and Europe in September and November. in response to currency fluctuations and the strength of the US dollar. The most expensive of the brand is the Platinum Zenith Daytona model, auctioned at 3.2 million dollars and which has a striking dark blue hard stone dial.

Twingo vs. Ferrari

With more than 103,000 trills in the last few hours, the Renault Twingodespite ‘receiving a stick’ in the Shakira’s latest song with the Bizarrap, it has reached unprecedented peaks of popularity on the internet for this model.

Far from the price, performance and luxury of the Ferrari With which the Barranquillera compares it, the Renault Twingo has become an icon in Colombia. Already discontinued, as it gave way to other lines such as Kwid, this reference is still available in the second-hand market from 18 million Colombian pesos (about 72,306 Mexican pesos). In portals such as Mercado Libre and OLX it is still very popular.

The famous Twingo arrived in Colombia in 1995, in a launch campaign in which Shakira herself participated.

According to the brand, after 17 years of successful presence in the Colombian automotive market, 18 versions, nine special series and almost 100,000 units sold, Renault-Sofasa assembled the latest Renault Twingo in June at its Envigado plant.

Currently there are close to 100,000 in circulation in the South American country, Renault leads the top 10 best-selling vehicle brands per month with 4,699 vehicles and a 13.9% increase compared to 2021. In 2022, the brand sold 49,427 cars in the country, 2.90% more than the previous period.



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