Expectation for the beginning of the Hot Sale 2022

Second day of the Hot Sale: turnover exceeds $1,873 million, 94% more than in 2021

With an average ticket of .777, the 191,632 transactions represent 16% more than at this time last year. / Photo File

The turnover of the 2022 Hot Sale exceeds $1,873 million averaging the second day of sales, 94% more than at this point in the 2021 edition of this action driven by the Argentine Chamber of Electronic Commerce (CACE), informed sources in the sector on Tuesday afternoon.

With an average ticket of $9,777, the 191,632 transactions they represent 16% more than at this time last year. In the meantime, they were sold 515,432 items (at an average of 69 per minute), they specified from the Tiendanube site.

Of all sales, in 72% of cases the most chosen delivery method is home delivery (54% with the free delivery option) and 28% of consumers chose the option of picking up their purchases at a point of sale. physical sale or pick-up point of the business.

Among the star products and segments stand out dress (chinstraps, shirts and sweaters), Health & Beauty (facial creams and masks, hair care products and makeup), food and drink (frozen fish, vegan foods and diet products) and electronics and technology (smart whatches, cell phone chargers and headphones).

Meanwhile, the Mercado Libre platform reported on Tuesday that on the first day of the Hot Sale it reached a historical record of sales exceeding one million operations carried out, which represented an increase of 21% compared to the first day of the previous edition.

The Mercado Libre platform reported that on the first day of the Hot Sale it reached a historical sales record Photo Archive
The Mercado Libre platform reported that on the first day of the Hot Sale it reached a historical sales record. / Photo File

Between the best selling categories of the first daywith an increase in the percentage of sales compared to the first day of the previous edition, include Home, furniture and garden (+16.5%), Clothing and accessories (23%), Beauty and personal care (37.6%) , Sports and fitness (50.6%) and Electrical appliances and air conditioners (73.9%).

This year, in Mercado Libre they participate more than 526 official stores and major brands; In addition, there are more than 10,000 small and medium-sized companies throughout the country, 23% more than last year.

The business unit that allows SMEs to create their own online stores also presented sustained growth in sales of more than 200% in quantity of products sold and close to 1.5 million open sessions during the first day of the Hot Sale.

From Almundo, company of sightseeing, indicated that in the middle of day 2 of Hot Sale 2022, a sales growth of 16% was registered compared to Cyber ​​2021, the last event in the industry; and current sales are 80% of the 2019 Hot Sale, the last pre-pandemic.

Appliances and air conditioners are among the best-selling categories on the first day with an increase in the percentage of sales compared to the same day of the previous edition of 739 Photo File
Appliances and air conditioners are among the best-selling categories on the first day, with an increase in the percentage of sales compared to the same day of the previous edition of 73.9% / Photo Archive

Thanks to the openings, vaccination and greater confidence on the part of passengers, this year there is significant growth compared to 2021 in the purchase of trips to Miami, Madrid and Barcelona, ​​among international destinations; and Bariloche, Iguazú and Mendoza, among the nationals.

“We are receiving a lot of inquiries in these first days of the Hot Sale. The interest in traveling both inside and outside the country is very great and we are very happy to have the best offers for passengers”, commented Horacio Canavesi, Sales & Operations Director of Almundo .

For its part, the website for the sale of beverages On the first day of the event, Always at Home had 241% more visits to the site than the previous week (34% more than in the previous edition), while transactions increased 301% compared to the previous week.

The best-selling products at the moment are from the beer category, followed by soft drinks; and, for the first time in this type of event, the soft drinks category is positioned as one of the most chosen products.



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