The bank said in a statement that the agreement will last for several years and will begin in 2025.
What does this sponsorship mean?
Formula 1 audiences will be able to see the bank’s logos on the circuit boards at Grand Prix in Santander’s main markets:
- USA
- Brazil
- Mexico
- Spain
- United Kingdom, among others.
The bank will also provide Formula 1 fans with exclusive content and other activations through sponsorship.
Santander highlights that the bank’s visibility will also be strengthened in its main markets, where the Santander and Openbank brands will be present, the largest 100% digital bank in Europe by deposits and which will be launched in the United States this year.
Santander are an Official Partner of @F1 for the 2025 season
Here’s to a future of speed, innovation, and success with Banco Santander and Formula 1 #F1 #Santander pic.twitter.com/cpvJ1nWIU0
— Formula Santander (@SantanderGP) September 4, 2024
We are delighted to announce this new sponsorship of Formula 1. For almost two decades, since Banesto began working with F1, the strength and global reach of this sport has helped Santander connect with its customers, deepen its relationships and strengthen our brand. This collaboration will help create value for the entire group and marks an important new chapter in our relationship as we continue to transform and grow our business.
Ana Botin, President of Banco Santander
Formula 1 is one of the most watched sports in the world, with a cumulative global audience of 1.35 billion by 2023, according to Nielsen, as well as 24 Grands Prix in 20 countries, many of them in Santander’s main markets in Europe and America.
“Sixty percent of this audience is located in Santander’s core markets, with a growing reach in the United States and among young audiences around the world,” the document concluded.
