He Real Racing Club of Santander and the Racing Club of Avellaneda (Argentina) have signed a collaboration agreement to advance the development of various joint projects, which covers areas of training football, marketing, commercial and communication, as well as a friendly match between the first teams of both teams.
The document was signed in the Cylinder, stadium of the Argentine team, the president of Racing de Avellaneda, Victor Whiteand the director, largest shareholder of the Cantabrian entity and president of the Real Racing Club Foundation, the Argentine Sebastian Ceria.
The coincidence of the name has been “the first step to move forward with the strategic agreement established between the two entities,” Racing de Santander said in a statement.
“It is confirmation that our name generates interest beyond Argentina and that the brand Racing continues to grow internationally. “European clubs see Racing as a reliable partner with whom they can work in a coordinated and organized manner,” said the president of the Argentine club.
Sebastian Ceria He agreed with the academic president and highlighted his double racing pride in the formalization of the link. “As a Racing squared fan, I am excited about this step we are taking on the path to building together. We have a brotherhood and a path to follow that we will do together. Very nice things are coming,” he stated.
The highlights of the agreement are: the development of Training Campus and Soccer Academies, aimed at identifying and recruiting talent, as well as training young footballers; a friendly match between the two men’s professional teams; school-age team competitions; promote and promote in Santander and in Cantabria the city of Avellanedathe National Football Capital in Argentina, as a tourist destination.
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Also collaborate in increasing institutional and business relationships; the exchange of knowledge and work methodologies; collaboration in increasing ‘networking’ with companies; develop collaborations and joint initiatives on social networks and provide the necessary support for the increase of Real Racing Club supporters clubs in Argentina and Racing Club subsidiaries in Spain.
In addition, during the same weekend to be agreed upon, an official match will be played wearing the same allusive patch on the shirts of both teams, printed with a design and phrase to be agreed upon between both clubs; promote the increase of reciprocal sales opportunities and promotions in online and physical stores of official products and clothing; and encourage collaboration in the field of Corporate Social Responsibility.
