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September 25, 2025
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Santa Cruz becomes a regional epicenter with the international business wheel

Santa Cruz becomes a regional epicenter with the international business wheel

The Bolivia International Business Wheel, Organized by the Chamber of Industry, Commerce, Services and Tourism of Santa Cruz (Cainco), opens its doors this September 25 with the aim of strengthening the positioning of Santa Cruz as an epicenter of business in the region.

For three days, More than 600 companies from around 20 countries will participate in business meetings face -to -face and virtual, with the expectation of exceeding 7,000 appointments scheduled and generating millionaire commercial intentions. The meeting takes place within the framework of the Santa Cruz Exhibition Fair – Expocruz 2025, The most important multisectoral event in Bolivia.

The business wheel is not limited to immediate transactions: it offers companies the possibility of offering and demanding products and services, establishing cooperation agreements and weaving strategic alliances in different areas. In addition, enable training spaces in key topics such as technology, innovation, economy and financingin a context marked by the need for diversification and openness to new markets.

In parallel to negotiations, participants exchange information on products and services, as well as emerging markets, an aspect that has become crucial to face global competition. According to Cainco, The event aims to consolidate results exceeding 95.2 million dollars in business intentions, a figure recorded in the last edition.

The initiative, in force since 1991, has become a regional reference for the diversity of sectors that it concentrates and for its ability to connect small, medium and large entrepreneurs with strategic partners. However, the challenge of translating intentions in effective contracts persists and to ensure that the agreements also benefit national SMEs, often relegated to large international corporations.

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