The sale of sunscreens would add around S / 65 million during the first quarter of this 2022, according to the Peruvian Guild of Cosmetics, Personal Hygiene and Domestic Cleaning (Copecoh) of the Lima Chamber of Commerce (CCL).
This figure historically represents 35% of the annual demand. Likewise, according to the union’s projections, this year sunscreen sales would recover by reaching pre-pandemic figures and adding S / 190 million, according to the president of Copecoh, Ángel Acevedo.
“In 2020 the market fell 17% (S/155 million), but for this 2022 we hope to get closer to the pre-pandemic values because we already showed a recovery from the fourth quarter of 2021″, Acevedo specified.
He also stressed that among the factors that would influence the positive result for said market is the lifting of mobility restrictions, compared to what happened in the summer of 2021, where practically people could not enjoy free transit or access to beaches.
In addition, the opportunity for growth of this type of product not only depends on the consumption that takes place in coastal areas, but also where there is sunshine throughout the year and/or high levels of radiation such as Áncash, Arequipa, Puno, Cuzco, etc. Iquitos and Huancayo.
“In this sense, we have an educational task towards the consumer to explain the need for these products, since there is currently a penetration of 27%, which means that 73% of the potential market is not yet being taken advantage of.“, I note.
On the other hand, Acevedo indicated that there is a slight increase in the prices of the blockers as a result of the fact that 90% of the products that we find in the market are imported and, therefore, were affected by the exchange rate and the increased logistics costs experienced globally in the last half of 2021.
The most demanded blockers are those with a protection factor greater than 50 FPS. Currently on the market there are innovative products for particular needs that range from solid, powder, roll-on, oil, pediatric, colored, among others.
