The sightseeing The Dominican Republic has just lost a pioneer, Rita Cabrer, whose name appears written in gold letters in the short list of visionaries who, at the beginning of the seventies, believed that Dominican Republic could develop this sector; and dedicated themselves to promoting this idea and began to travel the world to publicize the attractions of our country.
Her name will forever occupy a prominent place in the history of Dominican tourism communication as the founder, together with Luis Augusto Caminero, also deceased, of the La Cotica National Tourism Guide, the Bohío magazine and the Dominican Association of Tourist Press (ADOMPRETUR), three pillar institutions of local and regional tourism journalism.
Rita Cabrer He passed away last night at the age of 87. He dedicated 56 years of his professional activity to an intense promotion of Dominican tourism, using his journalistic pen to publicize the attractions of the Dominican Republic, educate and vindicate the needs of the sector.
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In 1966, together with her husband Luis Augusto Caminero, she founded Bohío magazine, the first Dominican publication dedicated to tourism, which became the main source of knowledge about the industry. His first travel reports were published on her pages. She has chaired the magazine since its foundation and assumed editorial direction from 2005 until her death today.
Doña Rita, as affectionate and commonly known in the tourism industry, was the founder in 1977 of the Dominican Association of Tourist Press (ADOMPRETUR),and held its presidency and for his outstanding participation in its management and development, he is recognized as one of its historical leaders.
In 1984, the National Tourism Guide La Cotica was published, a pioneering publication, published in 11 languages that for decades has served as a promotional tool for wholesalers and travel guides. Its pages described the attractions and services available in the different regions of the country, with presence in the main international fairs and the Dominican Tourism Promotion Offices around the world.
In 1996 he created Cabrer Editions, publishing company of the magazine Bohío, the National Tourism Guide La Cotica; With it, it prints the first FindYourself tourism regional promotion maps with an application for iOS and Android that allow you to enjoy interactive navigation through augmented reality of 3D models, videos and audio guides in several languages of the main attractions of each region.
With Ediciones Cabrer, it launches Bohionews.com, a tool designed for tourism professionals, with the most relevant information of interest to the tourism industry and its professionals, and which hosts diverse content that includes research articles, blogs, seasonal offers, activities, events, goods and services.
In addition to her active journalistic exercise, Mrs. Rita, from the presidency of ADOMPRETUR, worked with the Secretary of State for Education, tourism entities and universities, the guidelines and methodology of the National Tourism Awareness Program.
Doña Rita was the mother of four children, of whom she is survived by Roxanna Caminero and her husband Gaetano Bonarelli, 8 grandchildren and 17 great-grandchildren.
Acknowledgments
His dedication to tourism earned him recognition in the country and the international tourism scene.
Among the awards received are “The White Feather of the Tourism Writer” (Presidency of Mexico, 1978); “Timón de Oro International Tourism Award” (Berlin Senate, 1981).
The Medal of Honor of the World Tourism Organization (Madrid, 1984); of the Organization of American States (Costa Rica, 1984); and the Latin American Confederation of Tourism Journalists and Writers (1986).
In addition, he received the Annual Tourism Award from the Ministry of Tourism in 1987 and 2003; Annual Award of the Dominican Chamber of Tourism (1993); recognition of the Dominican Tourist Press Association (2004); Annual Tourism Award 2003 awarded by the Association of Hotels and Tourism of the Dominican Republic (ASONAHORES); ADME National Award for Women Entrepreneurs (2005); and the recognition of the Governments of the Caribbean States for their contributions to international tourism (2007).
ADOMPRETUR awarded the 2007 National Award for Tourism Journalism to the international magazine Bohío as Media of the Year.
In 2009, the Caribbean Tourism Exchange recognized their contributions to the national hotel sector, and in 2012 the Dominican-International Federation of Women Entrepreneurs and the Senate of the Dominican Republic recognized it.
His main award was the respect and recognition of his dedication to tourism communication, which was continually expressed when his name was pronounced, or in his moments of presence in all areas of the tourism sector, highlighted Manuel Quiterio Cedeño, also past president of ADOMPRETUR and creator of the Epifanio Lantigua National Tourism Journalism Award.
