Global events create uncertainty about how companies should act; however, some also identify opportunities for expansion. In this sense, Senior Management in Mexico, considers that the main challenges that the country will face during 2026 are to increase confidence in the rule of law, achieve an adequate review for Mexico of the T-MEC and the attraction of national and foreign investments.
According to the Senior Management Perspectives in Mexico 2026 survey, carried out by the consulting firm KPMG México, respondents show some uncertainty but they are not closed to the review of the T-MEC, the issue of tariff policies and nearshoring.
Expectations regarding the review of the T-MEC
In relation to the review of the T-MEC, 68% of Senior Management considers that they do not have sufficient information to measure its impact on companies; however, does not rule out relevant effects.
That is, 44% consider that there could be a strengthening of the regional market; 42% expect that there will be investment opportunities and 35% feel that there will be new labor standards.
“Mexico has a great opportunity to become the country that lead the commercial exchange between the nations of Latin America and the United States, not only because of their geographical proximity and their evident commercial relationship, but also because of their economic solidity, their qualified workforce and their ability to host multiple links in global production chains,” the document reads.
The impact of tariffs
Changes in tariff policies They are also an issue that worries respondents, because they express that they have had an impact on the operation since January 2025.
30% affirm that these changes focus on logistics, while 24% consider that they have had higher costs (without passing them on to the client) and 22% have noticed a significant decrease in sales.
Given the situation, companies have had to implement strategies to protect themselves and mitigate risks due to the changes in regulations. tariff measures.
As part of the strategies, 54% have decided to reduce operating expenses and improve efficiency; 37% choose to search alternate suppliers with more competitive costs and 31% implemented process automation so as not to be left behind.
Likewise, a group of companies is presented that focuses their presence on national consumption, according to 29% of those surveyed who have increased its presence in the country in response to the tariff situation.
The impact of nearshoring
Respondents were asked about the impact of nearshoring and in this context, 25% answered that they need to seek alliances in value chains.
In contrast, for 36% of organizations, nearshoring is not a relevant factor within their business strategy.
Given this scenario, companies have other plans related to expansion, because 42% plan to mark national presence and 19% consider doing it internationally.
In the case of national expansion, the main cities to expand operations are: Mexico City, Nuevo León and the State of Mexico; while at a global level, the countries with the greatest interest They are the United States, Spain and Canada.
Among the reasons for expanding nationally, companies show interest in opening new markets, have a strategic location and take advantage of the dynamics of nearshoring.
Interest in national and foreign investment
In relation to the global panorama, companies plan to invest in 2026, with clear objectives, which are:
- Address new customer needs (52%).
- They look for the possibility of developing new products or services (46%).
- Enter new markets (43%).
It is worth mentioning that changes in consumer behavior motivate companies to invest and develop, relying on technological advances and in the development of increasingly personalized digital experiences, as part of its growth strategy.
