The company highlighted that the speed of the application, approval and delivery process of its card is what differentiates RappiCard from other financial institutions.
“Competitors are far from matching the benefits that RappiCard offers its cardholders, differentiating themselves by their agility in the time of approval and delivery of the card,” said José Antonio Murillo, CEO of RappiCard, in the statement.
The benefits and differentiators offered by the RappiCard enabled the company to achieve profitability three years after its launch and to impact millions of Mexicans with digital products that add value to their personal finances.
Cashback and customer service
RappiCard claims to be one of the cards with the best customer service in Mexico. Where each user has a personal advisor (Personal Advisor) assigned, who knows and answers their queries in a personalized manner. To do this, it developed processes and a culture focused on resolving customer concerns, achieving that more than 90% of queries are resolved in the first contact.
Previously, Rappi revealed to Expansión that 75% of RappiCard customers are under 35 years old, which demonstrates the fintech’s focus on attracting young users through personalized products.
Thanks to the extensive database of the Rappi app, RappiCard offers credit lines 53% higher than those of other fintechs, optimizing its offer to the consumption needs of its clients.
In April of this year, RappiCard achieved profitability for the first time since its launch in 2021 and surpassed one million customers.
