Thus, in the words of José Antonio Murillo, CEO of RappiCard, be winners in this edition of the International Customer Experience AwardsIn addition to being a source of pride, it is a testament to the pillar of its strategy by putting the customer at the center of all its decisions.
“We will continue working to offer experiences that anticipate the needs of our users,” said the manager.
For its part, Maria José González, Director of Customer Experience & Supply Chain at RappiCard, emphasized that the exponential growth of the innovative fintechthree years after its launch, has demonstrated the ability to build a completely customer-focused company, helping to improve the way in which users manage their finances.
“Being recognized in the ICXA™24 “It reflects our effort and dedication, consolidating us as leaders in the transformation of financial services in the region,” said the executive.
Likewise, the awards obtained in two very important categories reaffirm the commitment to the evolution of the industry, through continuous investment in technology. As a result, RappiCard It stood out among more than 340 applications from all over the world, with a unique, highly personalized proposal in the market.
A clear example of this is the initiative Personal Advisors, which becomes personalized attention for each client, with a personalized advisor who accompanies them in each interaction, completely digitally and at no additional cost.
Likewise, the program User Champion translates every suggestion that users provide during the feedback process into an opportunity to improve the app, to create a more intuitive experience.
RappiCard emerged from the collaboration between Grupo Financiero Banorte (GFNorte) and Rappi, the leading platform for local commerce and digital services in Latin America, and has managed to position itself as a 100% digital solution, which today is the choice of more than one million people who trust their financial services in Mexico.
(Courtesy)
