The businesswoman and technology specialist Randi Zuckerberg highlighted the importance of learning and knowing what is and what happens in the web 3 or metaverse, in which through the virtual representation of oneself one can interact with the real world, during a chat that he toasted this Saturday about the future of social networks.
“Web 1 was about connecting information, Web 2 was about connecting people, and Web 3 is the economics of ownership. What happens when you own what you do online? The metaverse is about this, with a digital representation of oneself, which will interact with what happens in the real world”, said the specialist in a event with public and free admission at Usina del Arte, in the Buenos Aires neighborhood of La Boca.
The founder and CEO of Zuckerberg Media and sister of Mark Zuckerbergcreator of Facebook, discussed the future of social media and the metaverse.
“We begin to see some things, where this could be possible and I think it can open up many economic opportunities, it is a different dimension,” she said in this regard, when asked by the interviewer Iván de Pineda.
He added: “People think of the metaverse and associate it with gaming and entertainment and it’s very important, but there’s a lot of education and health to invest in in web 3, and it’s being used a lot, you can do very complicated surgeries online, go to the doctor, take care of mental health.”
At the same time, revealed that 95% of those who are investing in this technology are men, so they encouraged women to understand and learn from that world “which is opening up a new industry of electronic commerce that did not exist before and that of cryptocurrency.”
“Brands need to understand how consumer behavior is changing and because; why consumers are so interested in owning their own content, their own data,” he said, adding that while consumer behavior metrics change, “one thing that isn’t changing is the importance of community and audience and with web 3 you own the audience.
He also highlighted the role that influencers play in society, because “they interact on so many levels and people are very passionate about very niche topics.”
At that point, Randi Zuckerberg recommended “being an influencer on something very specific and being able to develop a passionate audience and become a number one leader and expert.”
The “metaverse”, contraction of metauniverse, is a kind of digital double of the physical world, accessible via the internet.
Its promoters promise that, thanks to virtual and augmented realities, it will allow human interactions to be multiplied by freeing them from physical limitations
The head of the Buenos Aires Government, Horacio Rodríguez Larreta, was present for a few minutes and thanked him for his contribution to the entrepreneurs, in addition to highlighting the BOTI technology, adopted by the City of Buenos Aires.
