Rafa Nadallegend of world tennis and now consolidated entrepreneur, has decided to bet strongly on Argentine tourism. In association with Meliá Hotels International, the extenist will invest about 200 million dollars (about 172 million euros) to build five luxury hotels in different regions of the country under its ZEL brand, a chain that seeks to transfer the Mediterranean lifestyle to high -level tourist destinations.
The news of the landing of Rafa Nadal It was confirmed by the Secretary of Tourism of Argentina, Daniel Scioli, and then ratified by the Spanish hotel chain itself. Although initially there were seven establishments, Meliá clarified that there will be five complexes that will be built, with planned works to begin in 2026.
The five hotels will be located in strategic points of the country, all with strong tourist attraction and growth potential: Buenos Aires: the Argentine capital will host one of the hotels, probably in a central or high profile area such as Puerto Madero or Recoleta.
Ushuaia: The southernmost city in the world, in Tierra del Fuego, is a key destination for adventure and nature tourism. Salta: In the Argentine northwest, it combines imposing landscapes with a rich local culture. Mendoza: internationally recognized by its vineyards and the proximity to the Andes mountain range.
El Calafate (according to some sources): although not officially confirmed by Meliá, it is mentioned as possible headquarters of the first hotel. This expansion represents a firm step in the internationalization of the ZEL brand, which already has hotels in Mallorca, Tossa de Mar (Costa Brava) and Punta Cana, opened in March 2025.
The Caribbean resort has 190 suites distributed among tropical gardens, swimming pools and paths surrounded by native vegetation, and is designed under the concept of Outdoor Living, which prioritizes the connection with the natural environment.
Zel philosophy: luxury, nature and well -being
Zel’s proposal is not limited to traditional luxury. Your approach is based on three pillars: nature, movement and personal connection. The rooms are designed with natural materials, light colors and open spaces that invite interaction with the environment. The idea is to offer an experience that combines comfort, sustainability and physical and emotional well -being.
Nadal He has actively participated in the conceptualization of the brand, providing his vision of sport as a balance tool. “A space to feel good, active and free,” is how Rafa himself defines the essence of Zel.
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