World Cup organizers have banned the sale of alcoholic beer in the eight tournament stadiums. The measure transcends two days after the start of the most important soccer event.
The announcement breaks the previous agreement with the authorities of the emirate and affects a million-dollar agreement between Budweiser, sponsor of the tournament, and FIFA, international media stress.
Statement on beer sales at #WorldCup stadiums ?️ on behalf of FIFA and Host Country ??: pic.twitter.com/o4IEhboXks
— FIFA Media (@fifamedia) November 18, 2022
FIFA explained in a statement, quoted by the newspaper from Madrid The countrywhich after successive “debates” with the host country have finally decided to “focus” the sale of alcoholic beverages at the Festival for fans and not in the immediate vicinity of the stadiums, as previously agreed.
As the opening date of the World Cup approached, the authorities of the emirate have been getting nervous about alcohol consumption, points out this source, who adds: Last week they forced Budweiser to move their sales points further away, where were less visible.
According to the US agency ap, AB InBev, owner of Budweiser, shells out tens of millions of dollars at world cups for exclusive rights to sell beer. This contract with FIFA started from the 1986 tournament.
Fans, however, will be able to consume non-alcoholic beer in all 64 games.
