Online sports betting has experienced remarkable growth in recent years. The list of companies that are dedicated to this business is growing and there are many Peruvians who choose to look for the most reliable and secure platforms when placing a bet.
According to a report carried out by Attach, between 2019 and 2021, the growth of online bets was 128%, of which 90% of the total was for soccer, which concentrates the greatest interest of bettors due to the great relevance of this sport at the media level.
Within this framework, thousands of fans take advantage of sporting events, such as Qatar 2022, to make their predictions on the different World Cup matches and obtain some profit. Next, find out which are the most sought after brands by Peruvians when betting and how much is the amount they usually invest.
What are the most sought after betting houses by Peruvians?
Carlo Rodríguez, CEO & Regional VP of Digital Transformation at Attach, points out that close to 98% of the searches that Peruvians make when betting are for specific brands. Then, “When a person searches the internet, they already know who they want to bet with”.
In addition, he mentions that this type of search has grown almost four times in the last years. “If we buy it with 2021, a growth of almost 100% is observed. There is a very marked trend towards sports betting”refers.
“Sports betting is a vertical with many brands, but the one with the most searches is Apuesta Total, followed by Te Apuesta, Betsson, Doradobet and Inkabet, respectively in that order”says Rodriguez.
“Then, there is a list of six other brands, but what they have on the market is still very small”add.
What is the average betting ticket?
Gustavo Ruiz, CEO of eCash for Latin America and Global Head of Open Banking at Paysafe, commented that online sports betting had significant growth due to the pandemic and companies in this area saw in the democratization of payments an opportunity to expand their customer base. customers, by providing access to participate to people who did not have a credit or debit card.
In this sense, he mentions that so far this year, the average transaction ticket is between S/140 and S/180very similar compared to last year.
“Among the payment options used for online betting are cards. However, since more than 50% of Peruvians are not banked, there are alternative solutions that allow this segment to place their bets with cash from options such as payment for services from their banking app or internet banking”add.
Will there be more gamblers at Qatar 2022?
Carlo Rodríguez maintains that the fact that our country does not go to the World Cup greatly influences the interest of Peruvians in betting, “but Although the growth will not be percentage-wise like that of Russia in 2018, this year it will grow in terms of the greater number of people playingunlike last world cup”.
In addition to this, the specialist comments that searches during the past World Cup amounted to more than 15 million during the same month it was held. “It is expected that for Qatar 2022 the same search volume will be achieved despite the fact that in this world cup it has not attended Peru.”
Finally, he comments that there is significant growth that does not stop in this industry. “Although there are situational peaks, such as a World Cup or the matches where Peru plays, which generate betting peaks, the line is growing. Therefore, this market is going to continue to rise”.
What is the favorite team to win the World Cup for Peruvians?
BonusFinder carried out a survey to find out which team Peruvians will support during the World Cup in Qatar that has just begun. The report indicates that the majority of Peruvians want the World Cup to be won by a South American team.
Along these lines, 35% of the compatriots surveyed acknowledged that they will support Argentina. Uruguay is the second team that the fans supported the most during this World Cup (27%). In the third position is Brazil, with 24% of the preferences. Only 9% of those surveyed acknowledged that they will support Ecuador and 5% to Spain.
Nevertheless, When asked which team has the best chance of winning the World Cup, the majority of respondents mentioned Brazil (26%) and Argentina (23%).
France appears as the favorite in third position, with 22% of the votes of those surveyed. 16% of those surveyed think that Spain will win the World Cup, which leaves it in fourth position, while Germany closes the list with 15% of the votes.