The Qatari airline will replace the French hotel group Accor as main sponsor from the 2022/23 season, in a multi-year agreement of which PSG did not disclose its duration or financial amount.
The new sponsor is accompanied by a new club shirt design, with a horizontal white stripe, flanked by two smaller red bands, which added to the dominant blue means that it includes the three colors of the French flag.
The new design, reminiscent of 2014, “combines tradition and modernity,” PSG said in its statement. The sponsorship agreement includes increased visibility for the airline within the Parc des Princes stadium.
The broadcaster RMC Sports and L’Equipe announced that the sponsorship of Qatar Airways, owned by the Qatari State, will bring PSG between 60 and 70 million euros per season.
The Parisian club, owned precisely by the Qatari sovereign wealth fund, has been repeatedly accused of violating UEFA’s financial “fair play” rules, especially in recent weeks by the president of the Spanish Professional Football League, Javier Tebas.