Faced with the political and social crisis, as well as the protests In different parts of the country, nine out of 10 households stated that their purchases have been affected in recent months, according to a survey conducted by Kantar Division Worldpanel.
79% declared that they feel that things are more expensive than before, while 49% indicated that there is a shortage of fresh products. Meanwhile, 24% assured that they have changed the place where they usually buy, and 23% have made a change in the usual brand they used.
The company’s country manager, Mauricio Cheng Matsuno, pointed out that economic uncertainty favors changes in consumer behavior in the short term.
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When analyzing the socioeconomic levels, it is observed that the perception of the increase in the price of products shoots up in the NSE E up to 85%. The same happens with households that perceive that there is a shortage of fresh products, which are 58% in NSE E and 55% in NSE C.
On the other hand, when reviewing the perception by region, we can conclude that the Center and the South, with 83% positive responses in both cases, are the regions that feel most affected by the increase in prices.
At a general level, the Kantar Division Worldpanel survey indicates that only 12% of the Peruvian households surveyed have not been affected in their purchases in the current situation.
