The growth of electronic commerce in Mexico has been exponential, according to the Mexican Association of Online Sales (AMVO), the value of e-commerce During 2023 it reached 658,300 million pesos, which represents 24.6% more than the previous year, when its value was 528,000 million pesos.
This 2024 has shown a great adoption of online shopping, and it is estimated that the average purchase ticket is 1,531 pesos, reveals Tiendanube and the best selling categories They are: health and beauty, with an average purchase of 1,756 pesos, fashion with 2,073 pesos and pets with 1,505 pesos.
Best selling products
The platform for creating online stores determined that the best-selling products were the perfumes and body fragranceswith a growth of 64% compared to 2023.
“This phenomenon reflects the growing relevance of personal care in the lives of Mexican consumers.”
Secondly, there are the t-shirts, bags and braceletswith an increase of 40%, followed by medicines and vitamins, which grew 29 percent.
“These figures not only show the dynamism of electronic commerce, but also the rise of digital entrepreneurship in Mexico, the adaptability of businesses and the growing public confidence in digital platforms as their main purchasing channel,” highlighted Luis Gómez, director of small and medium-sized businesses at Tiendanube México.
States with the highest sales and payment methods
Regarding the entities that represent the greatest number of sales, the Mexico City They maintain the leadership, with an average ticket of 1,625 pesos, followed by the State of Mexico with 1,427 pesos, Jalisco (1,848 pesos), Nuevo León (1,266 pesos) and Veracruz (1,205 pesos).
The most used payment method during 2024 was credit card with 25%, followed by debit (22%) and wallet (12%). Furthermore, the main shipping method was parcel delivery (82%) and the main search channel was direct (40%).
Besides, The Good End and the Hot Sale These are the peak selling seasons, offering digital businesses exceptional opportunities to increase their sales, expand their reach and attract new customers.
Recommendations to increase online sales
E-commerce has also been a way for entrepreneurs, who have seen a business opportunity. If you want to increase online sales and cover more territory by 2025, it is important to focus on innovation, adaptability and provide better customer service. We share with you some recommendations that Zendesk highlights.
» 1 Optimize the product description: A good product description can influence the purchasing decision, so more than just describing them, it is important to highlight their benefits, advantages and possible uses.
» 2 Add testimonials: 90% of customers are influenced by the opinions of other buyers, to encourage this behavior in your Internet sales techniques, you can add a testimonials page to your website.
» 3. Facilitates transactions: The payment method can be the decisive factor to consolidate the purchase, because if the process is difficult and several steps are required, it is possible that the customer will feel frustrated and choose to abandon the purchase, therefore the payment strategy must Focus on being agile, fast and safe.
» 4. Implement omnichannel strategies: Expanding purchasing channels is important, but integrating them is crucial for online sales techniques. A omnichannel solution It allows you to provide personalized attention to customers and facilitates operations.
» 5. Apply upsell and cross-sell techniques: If you want to boost your online sales strategies, adopt upselling and cross-selling techniques. The first is one in which a company tries to market products or services similar to those that a person has already bought or wants to buy, but of higher quality or price. .
Meanwhile, cross-selling is one in which a company tries to market complementary products or services to its current customers.
