Produce launches campaign to sell fish at low prices for Easter

Produce launches campaign to sell fish at low prices for Easter

The through the National Program “A Comer Pescado”, will promote more than 160 tons of fish per so that Peruvian families can acquire this product at a low cost.

“During this Holy Week, fish will reach more than 64,000 families at low prices, because with the A Comer Pescado program we will offer these products in 25 regions of the country,” commented the Minister of Production, Jorge Luis Prado.

In addition, he reported that this campaign seeks to exceed 17.5 kilos of fish consumption per person per year.

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The “Mi Pescadería” fairs take place from Monday 11 to Saturday 16 April, prioritizing the sale of blue fish or dark meat such as bonito, mackerel, horse mackerel, trout and Amazonian fish, species rich in vitamins, proteins, minerals and omega 3. In addition, preserves such as tuna fillet and whole anchovy will be offered.

Along these lines, the head of Produce highlighted the importance of consuming fish at least three times a week, especially those with dark meat, because they are necessary foods in the prevention of anemia, help to enhance the intelligence of children and prevent obesity, high blood pressure, arthritis, and cardiovascular disease.

fish consumption

Produce highlighted that the promotion of these 160 tons is added to the 704 of fish placed so far in 2022. He added that with the 160 activities, 1,782 activities will be carried out during the same period at the national level.

The minister stressed that most of this product is purchased from the more than 90,000 artisanal fishermen in the country, who are selling their product for direct human consumption by applying health protocols. Junín (23,900), Lima (14,110) and Ucayali (14,000) are the regions where more kilos of hydrobiological products will be put up for sale.

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