Procon-SP has remedied Nestlé for misleading advertising. The fine is R $ 13 million, calculated based on article 56 of the Consumer Protection Code. The food company can appeal the decision.
According to Procon, the company made available on the market products that “They did not have ingredients announced on the packaging, characterizing infringement to the Consumer Protection Code.”
Supposedly misleading advertising, according to the consumer protection entity, would be on the labels of the products Nesfit Oats and Honey and Nesfit Milk and Honey Biscuits, Nesfit Cookie Cocoa, Oats and Honey.
It was also analyzed the product mixture of sour cream, whose composition is mixture of UHT of sour cream and whey, and is part of the assessment package made by Procon-SP. For the entity, “the consumer was clearly induced to error about the characteristics and composition of these products.”
Nestlé
In a statement, Nestlé stated that it meets current legislation, including rules related to the labeling and communication of its products. “Regarding the items mentioned, it should be noted that the cookies” Nesfit Over and Honey “,” Nesfit Leite and Honey “and” Nesfit Cookie Cocoa, Oats and Mel “are no longer part of the company’s portfolio, having been discontinued in 2022. The same happens with the” mixture of sour cream “, which has not been marketed by the company since 2023”.
The company also said it will present a defense to the authorities “reinforcing its commitment to ethics and transparency in advertising its products, as well as its performance in accordance with the principles of the Consumer Protection Code.”
Easter
Procon-SP also released this Thursday (24) a balance of irregularities assessments in the commercialization of Easter products.
493 locations were verified, 197 in the capital and 296 in inland and coastal cities. In the capital, problems were found in 16% of the establishments visited (31 of 197 visited) and other municipalities in the interior, in 44% (131 of 296 visited).
In the city of São Paulo, the main problems found by the teams were the absence of price information, problems in reporting on the list of ingredients and the presence or not of gluten.
In inner and coastal cities, most infractions concerned the lack of expiration date or expired validity, followed by absence or inadequacy of price information.
